PRICE PLACE

• Zee entertainment’s channel Zee News • Present in 171 countries

charged INR 3936 for 10 seconds of • Invested in a digital platform- Ozee
advertisement on a regular basis • It has up one of the first Spanish channel
• A mandatory fee of INR 130 will ensure for Bollywood movies
broadcasting of hundred channels • Zee channels are also accessible on
platforms like Hotstar
• Direct-to-home satellite services
PRODUCT
• One of the top media and entertainment
companies based out of India
PROMOTION
• Hindi GEC- ZEE TV, Zee Anmol, &TV,
• Indian culture but with modernisation; Zee
Zindagi
logo has evolved and changed thrice to
• Regional entertainment- Telegu, Marathi,
depict the same
Kannada, Bangla, Tamil, Sarthak TV
• Programmes are popularised by cast
• Hindi cinema- Zee Cinema, &Pictures, Zee
members themselves and channels are
Action, Zee Classic
pushed by television advertisements
• English entertainment- Zee Café, Zee Studio
• &TV - three members of the cast of an
• Sports- Tens Sports
upcoming show gate-crashed a marriage in
• Music, lifestyle, etc- Zee ETC, Zing, Zee Q
Lucknow, Uttar Pradesh as it resonated with
• International channels (regions present in)
the theme of the upcoming show.
• Digital- Ditto, Ozee, India.com
• Other verticals (ZEE music company, ZEE
studios, ZEE theatre)