ARTIST AND

ARTISANS
What art form can you
mostly relate to and
appreciate?
Who’s artist you really like?
What artwork of him/her
that you truly appreciate?
Why?
PETER DRUCKER

“the real controlling resource

and decisive factor of
production is KNOWLEDGE.”
Knowledge workers and
service workers = post-
capitalist society classes
PETER DRUCKER

Creativity – fuels 21st

century
Creative sector = integral
drivers in society
Artist = integral element of
creative sector.
Creativity – fuels 21st
century
Creative sector = integral
drivers in society
Artist = integral element of
creative sector.
OTHER PLAYERS
IN THE ART
WORLD
Managers, Curators, Buyers, Art
Collectors, Art Dealers
 ART WORLD
Sophisticated network of
relationships and
exchanges.
Art is ascribed and
legitimized with this
network.
 CURATORS
Role: interpretation and
development of artworks or
the collections through
establishing the
significance and relevance
of the materials.
 CURATORS
Roles:
ability to research
Write and decide for layout
and designs of the display
and hang materials for
exhibition.
 1. HANS ULRICH OBRIST
 Hans Ulrich Obrist is the Co-Director of the Serpentine Gallery
in London. The first great inspiration for his curatorial
approach came from, in his words, “junction -maker” Sergei
Diaghilev, the founder of the Ballets Russes.
 2. CATHERINE MORRIS
 Catherine Morris is an important figure giving a much -needed
voice to feminist art. Morris was responsible for a series of
exhibitions entitled “A Year of Yes: Reimagining Feminism at
the Brooklyn Museum” in 2016-2017.
ART BUYERS AND COLLECTORS

Buyers are those who initially

assess and survey the artwork
that collectors are interested
in.
Oversee the sale of the
artwork on behalf of the
collector
ART BUYERS AND COLLECTORS

“patron” = acquire and

purchase artworks for a
variety of reasons:
Enjoyment of art
Scholarship and education
Investment, safeguard and
preserve for posterity
ART BUYERS AND COLLECTORS

A collector becomes a key

player in making or breaking
an artist’s career or shape the
course of a museum’s
collection.
 ART DEALERS

Responsible for the

distribution & circulation of
the artworks through a variety
of means such as auction
houses, etc.
 ART DEALERS

Must have a specialization in

art form, style, medium or
period, market trends and the
interrelationships of other key
players in art world.
There are some overlaps
in the way buyers,
collectors, and dealers
operate and behave.