FATIMAH INTIZAR BB-4489

MARYAM RASHID BB-4603

MEHREEN
ALIYA
 Market Info graphics
 Geographic
 Demographics
 Psychographics
 Market Trends
 Market Growth
 SWOT Analysis
 Marketing Strategy Target Markets
 Positioning
 Marketing Tactics
 . Financials
 GEOGRAPHIC:

3%
9%

31%

13% Asia, Pacific

Western Europe

North America

Latin America

Eastern Europe

Africa-Middle East

20%

24%
 DEMOGRAPHIC:
 Age: 15-40 years old
 Gender: Female
 Education: Undergraduate and above
 Occupation: Students and adults
 Income Range: Above 15K
 PYSCHOGRAPHIC
 Perception: Quality products that are well
known and functional
 Motivation & Needs: Uplifting self-esteem,
enhancing beauty, fulfilling emotional needs
and higher status
 Attitude & Personality: Self-conscious and
confident
 MARKET TREND:
 Holding around 40% of worldwide market
growth, L'Oréal has now shifted its strategy in
recent years, moving away from its previous
aim to be the number one beauty brand to
instead become “ the number one beauty tech
company.
 GROWTH OF THE WORLDWIDE
6
COSMETICS MARKET OVER TEN YEARS
+5.0%

5
+4.6% +4.6%
+4.2%
+3.9%
+4.0%
4 +3.8%
+3.6%

+2.0%
2

+1.0%
1

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016