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MARKETING OF 5 STAR JUNGLE

RESORT USING CONSUMER 5 STAGE
BUYING PROCESS
CONTENTS 2

1. THE FIVE STAGE BUYING PROCESS

2. NEED RECOGNITION
3. INFORMATION SEARCH
4. EVALUATION OF ALTERNATIVES
5. PURCHASING DECISION
6. POST PURCHASE BEHAVIOUR
 THE FIVE STAGE BUYING BEHAVIOUR 3

EVALUATION POST
NEED INFORMATION PURCHASING
OF PURCHASE
RECOGNITION SEARCH DECISION
ALTERNATIVES BEHAVIOUR
NEED RECOGNITION 4

What Customers want?

 Adventurous or Peaceful Experience
 The Location
 The Surrounding atmosphere
 Fair Price and Top Service Expectations
 Special Services, Attractive Packages , Bundled offers ( If
any)
 Tourist Services
INFORMATION SEARCH 5
ADVERTISEMENT

 By Paid Promotion in Print media - News Papers and Magazines

 Digital Media Promotions in various social networks – Facebook,
Instagram
 Advertising via tourism partners and holiday partners –
MakemyTrip, GoIBIBO, Holiday IQ…. Etc.
 Word of Mouth – Friends, Relatives and any localities who
recently made their stay
WEB BLOGGING 6

 Some Customers tend to write their full experience in Travel

blogs like MakeMytrip, Tripoto …. Etc.
 Their Blogs includes all the Itenary details starting from
booking to staying experiences which can be a vital source
of information to customers.
 Blogs include the pictures of tour, the restaurant foods , the
suites and all delightful experiences which the blogger has
experienced to give a clarity on what customer want.
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WEBSITE

 Information about Different Suites, Villas

 Restaurant Information – Types of Cuisines available ( Multi- Cuisine,
Goan, Italian…etc)
 Location Information – Route Map, Nearest Airport, Bus Service, Taxi
Service, Railway Stations)
 360 degree view and full tour promo video
 Tie-up with tourism companies if any
 Cab and Rental services
WEBSITE ( Contd….) 8

 Offering Services for Corporate events, Marriage and other

functions.
 Any Ongoing offers – New Year Offers, Flight Partner Offer,
Bundled Tourism Packages…. Etc.
 Additional Customer Delight Services – Spas, Indoor and Outdoor
Pools, Kids Zone, Golf Course….. Etc.
 Pricing Details and Policies about all services providing.
 Customer Experience testimonials
 Accurate 24X7 contact details to answer customers .
 Guest Relations Officer who answers all Guest related Queries.
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EVALUATION OF ALTERNATIVES 10

Competitors
 Taj Hotels, Shangri-La, Hilton, Hyatt
 Other jungle resorts like
Dhikhala Forest Lodge, Corbett (pic)
Udai Vilas Palace, Bharatpur (pic)
Maneland Jungle Lodge, Gir (pic)
 Comparison with the Competitors 11

 Top quality service

 Customer Loyalty programs : Frequent guest loyalty points for
regular customers during each of their visits. These points are
then renewed to avail a number of benefits such as room
upgradation, free stays or luxury personalized meals.
 Luxury Amenities: The hotels have round the clock butlers,
foreign exchange counters, rooftop pools overlooking
splendid scenery, pool cabana massages, sky gardens,
waterfront etc.
 Adventure sports and Jungle safari
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4P’s of Marketing
 PRICE:- Being one of a kind 5-star jungle resort, the target
market is the elite members of the society who are ready to
pay for a memorable experience.
 PRODUCT(service) :- Luxurious suites, single and double
occupancies, family suites, Delight Services
 PLACE :-Better Commute Facilities, In the midst of woods.

 PROMOTION: - Advertising through Print , Electronic Media,

Sponsored Advertisements on Social Networks
ONLINE SURVEY REPORT 13

 Use Online Surveys to evaluate your standing in front of

competitors in view of customers.
 Find out the needs and wants of customers in current
scenarios.
 Different age groups have different opinions. Try to
deliver value to all age groups so that everyone enjoys
your service.
PURCHASING DECISION 14

 An attractive Legitimate Website with all necessary

Information.
 The needs of Customer are fulfilled.
 Better Service with Better Price as compared to competitors
 Easy and convenient location access as compared to
competitors
 Attractive Bundled packages ( Special Offers)
 Fair customer query handling services by the hotel
 Easy booking options via own and holiday/tourist partners
 Easy Order Placing, Cancellation, Itenary Modification
availability.
 Overall satisfied reviews from all the customers.
POST PURCHASE BEHAVIOUR 15

 From Google Search to Check-out process, a delightful

experience should be provided.
 Should Exceed customer expectations as what promised ,
deliver more than that.
Service Offerings
 Excellent Room Service
 Good Staff Behavior
 Healthy and Hygiene food offerings
 Pleasant Campus tour
POST PURCHASE BEHAVIOUR ( Contd) 16

 Satisfying Customer delights like Adventure Sports, Jungle

Safari, Spa, Pools…. Etc.
 Membership Card offerings for frequent visits of customers
and provide additional services for them.
 Follow-up with customer in future for repeated trips.
 Invite your frequent visitors to special events .
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