IMC

Civic Sense Campaign

Group 02
Camille Faivre 18SEP002
Ch Geetha 18PGP045
C Poojitha 18PGP046
Y Shiva Prasad 18PGP220
Naresh M 18PGP235
 One Fine
Place your screenshot here
Day, at a
Theater….

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Media Plan:
TARGET AUDIENCE- Movie goers

1. Objective:
• To build critical ethical and ethical & civic sense in
communities

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2. Communication Design:
• Message Strategy- To create awareness on the civic
sense of NOT USING MOBILE PHONES IN
THEATRES

• Creative Strategy- Communicating the message

through Informational Appeal i.e., assuming rational
processing of the communication on the consumer’s
part. The ads focus on showing the users how using a
mobile phone in a multiplex interrupts the movie
experience

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3. Means of Communication:
• Neon Signboards
• Back of the ticket
• Bills/Posters outside theatre like booking counter,
washrooms etc.
• Ads before the movie & during intermission

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Thanks!