Dell- Generic Strategy

 Direct Business model.

It involves gathering customer needs and tailoring that solution to meet their
requirements for instance, Premier Dell.com offers “technological solutions.

Dell, operate a ‘hybrid broad focus’ strategy ,similarly to the car manufacturing industry,
which incorporates both the ‘cost leadership’ and ‘differentiation’ elements of Porter’s
model. A hybrid strategy, overall, “seeks simultaneously to achieve differentiation and a
price lower than that of competitors
• Cost leadership.
It involves purchasing standardized components which ultimately
minimizes the need for expensive research and development and sales are
then made direct over the Internet to customers .
• Differentiation
Consumers can design their own computers which tailor their own
unique needs and specifications. This is differentiation as Dell not only
offers differentiated products to specific users, but also to specific markets.
• Sales Online
Dell having a successful online strategy, they could be left vulnerable to
changes in the legal environment, which could clash with their online
customization policy.
Value Chain Model
Dell’s Value Chain is a chain that brings value from supplier to customer and
provides Dell with a competitive advantage.

The company utilizes Just-in-Time philosophy in dealing with inbound logistics.

The company merely assembles parts manufactured by other companies and also
giving the importance for customer satisfaction

Dell’s operations mainly consist of three stages.

a) Assembly of Standard parts .
b) Installation of custom parts .
c) Testing product configurations.