Professional Documents
Culture Documents
9 5
8 7 4 1
2
The most
Some activities Solve customer What type of
important things a For whom are we
are outsourced: problems and relationship does
company must do creating values?
• Suppliers to make its
satisfy customer each of our
Who are our most
• partners business model
needs with value customer
proposition. important
work. segments expect
customers?
us to established
and maintained
6
3
Assets required to Value
offer and deliver propositions are
your value delivered to
proposition. customers
through
communication,
distribution, sales
and channels.
9 Most important 5
costs incurred:
-startup cost
-operating cost How the business is making
money? Where is the income
Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
coming from?
THE NINE COMPONENTS OF BUSINESS
MODEL CANVASS
1. Customer segments
For whom the product and/or the technology is useful and what for – such
as basic need, solving problem
Types of customers – mass market, Niche market, segmented
2. Value proposition
the value created for users by the product or service containing
the new technology;
Describes the bundle of products that create value for specific
customer segment
What value do we need to deliver?
Newness – new set
Performance
Customizations
Getting the job done
Design
Brand/status
Price
Cost reduction
Accessibility,
Usability
3. Channels
How a company communicate with and reaches its
customer segments to deliver the value propositions.
Depending on types of channels.
Channels types – sales force, website, own store,
partners store, wholesaler
Channel phases - awareness, evaluate, purchase,
delivery, after sales services.
4. Customer relationship
Describe the types of relationship a company
establish with specific customer segment
Types of relationship:
Personal assistance –communicate directly
Self service
Automated services
Co-creation – YouTube/facebook
5.`Revenue Stream
The cash a company generate from each customer segment
Two types of Revenue streams:
Transaction revenue – cash payment
Recurring revenue – on going payment
Cost Structure
9 5
Revenue
- Membayar anak-anak kapal Streams - Penjualan tiket pelancongan
- Membeli kapal terbang - Servis-servis tambahan
- Kos-kos lapangan terbang
Exercise
Plot the canvas on a poster
Put the poster on the wall
Sketch out your business model