WHAT WE’RE GOING TO

LEARN?
WHAT IS PERCEPTION

4 LAWS OF PERCEPTION

FACTOR: INFLUENCE PERCEPTO

GESTALT
WHAT
IS
PERCEPTION?
PERCEPTION
IS THE PROCESS OF RECEIVING INFORMATION AND
MAKING SENSE OF THE WORLD AROUND US
 4 LAWS OF
PERCEPTION
PROXIMITY

SIMILARITY

CONTINUITY

CLOSURE
 LAW OF PROXIMITY:
PROXIMITY
Spatial or temporal
SIMILARITY
proximity of elements may
CONTINUITY induce the mind to perceive
CLOSURE a collective or totality
PROXIMITY Proximity accurs when
SIMILARITY elements are placed close together.
CONTINUITY
They tend to be perceived
as a group.
CLOSURE
PROXIMITY

SIMILARITY

CONTINUITY

CLOSURE
 LAW OF SIMILARITY:
PROXIMITY
The mind groups similar elements
SIMILARITY
into collective entities and totalities.
CONTINUITY This similarity might depend on
CLOSURE relationships of form, color,
size or brightness
PROXIMITY Similarity occurs when objects
SIMILARITY look similar to one another.
CONTINUITY
people often perceive them as a
group or pattern.
CLOSURE
PROXIMITY

SIMILARITY

CONTINUITY

CLOSURE
 LAW OF CONTUNUITY:
PROXIMITY

SIMILARITY The mind continuses

CONTINUITY visual, auditory and
CLOSURE kinetic patterns.
PROXIMITY

SIMILARITY

CONTINUITY

CLOSURE
 LAW OF CLOSURE:
PROXIMITY
The mind way experience elements
SIMILARITY it does not perceive through
CONTINUITY sensation, in order to complete
a regular figure
CLOSURE
PROXIMITY Closure refers to tendency
SIMILARITY to complete a familiar
objects that gasps. Even at a first
CONTINUITY
glance, we perceive a circle
CLOSURE and a triangle.
PROXIMITY

SIMILARITY

CONTINUITY

CLOSURE
MINI
GAME
FACTORS:
INFLUENCE
PERCEPTION
the process of discriminating between what is
SELECTIVE
important ATTENTION
and is irrelevant
SELECTIVE ATTENTION
Values are those things that really matter to each of us.
VALUES AND INDIVIDUAL NEED
Caring for others. For example, is a value, so is the
freedom to express our opinions.
current experiences better than past experiences
PAST EXPERIENCES
Related words are more likely to gain your attention than
MOTIVATION
other words eg: if you are hungry food.
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An emotional stimulus can shift attention away from other
EMOTION
information
GESTALT
Comes from the German Language, means :
GESTALT DEFINITION
-wholeness
-perfect
-form
An illustion is a misinterpretation of visual stimulus
ILLUSIONS
-Perceptual learning is responsibility for a number of
illusion
GESTALT APPROACH
- In an illusion length, position, motion or direction is
consistently misjudge
- In hallucination people perceived object or events that
have no external reality.
- Therefore, illusion is misleading or distorted perception
-element are perceived as either figures (distinct elements
FIGURE GROUND RELATIONSHIP
of focus) or ground (the background or landscape on
which the figures rest.
THANK YOU
GUYS!!