What Should Barco Do ?

GROUP 4
Options Which Barco has ?
1. Barco Should continue production of BD700 – 25% Incremental Sales / Company Morale
2. Develop BG 700- 2/3 Months Developments , delay in BD700 to December / inferior to 1270
3. BG 800 – Require 80 Person Months / No Holiday Time – 40% chance of making it
 Comparison Matrix

BD700 BG700 BG800

Company morale Not affected Employees will have to work Employees will have to come up
Morale much without vacation till Infocomm with something exceptional .
Dent to company morale
Order Schedule not affected
Order schedule would be pushed to Pre Order Supply would be
Customer December disrupted for BD 700
Perception
Can proceed with current Special 8 Tube required with
Technology channels Improvement in Chassis tube and
Lenses , Quality will still be inferior special lens
Advancement
to 1270
Solution Proposed
1. Complete the development and Launch BD700 as per schedule
Reasons :
 25 % Incremental Sales expected ( timing of 1270 Launch Unknown) – 4.3 Million $
Preservation of Customer , Distributor Goodwill and boost to Employee Morale
2. Development of BG 800 post market reveal of Sony 1270
Reasons :
With Renewed goodwill and employee morale full scale development of newer model keeping in
mind price point of 1270 and technical specs .
Thank You !