TESLA IN INDIA

SAHIL AGRAWAL 1720629

SHAGUN SHARMA 1720655
SHREYANS JALAN 1720670
WHY TESLA IN INDIA?

Demand Factor:-
• Great demand by the People for electronic cars :- Switching to the use of
environment friendly product (ODD- EVEN rule in India)
• High population
• Improving roads and highway
Factor Conditions:-
• Make In India initiative
• The Indian government is committed to encourage alternative pollution-
free transport in the country providing incentives to bio-fuel, CNG,
electric vehicles and provides incentives to such companies to start
working in India
• VISION 2030 – Complete shift to E-Vechicle
 BEST MODE OF ENTRY

 PARTNERSHIP WITH ELECTRONIC VEHICLE COMPANIES

(JOINT VENTURE)

• Efficient market entry

• Bypassing the problem of import duties and make tesla more
competitive on price-basis
• Foreign entrants can gain access of local resources held by local
firms via JVs
• Joint Product Development
BEST MODE OF ENTRY

 FOREIGN DIRECT INVESTMENT

• Foreign direct investment (FDI) is investment into production in a country by a
company located in another country, either by buying a company in the target
country or by expanding operations of an existing business in that country.
• Cheaper labour wages
• Special investment privileges, such as tax exemptions
• MAKE IN INDIA Campaign
MODE OF ENTRY NOT SUITABLE

EXPORT :- Importing in India – an expensive option (125% Import Tax)

LICENSING: Loss of Control & Limited scope of participation in operations. TESLA will
have no control over how to run the business.
FRANCHISING:- Government protects car dealer and creates challenges to Tesla sell[ing
its car directly to the customer
DISADVANTAGES

• POOR INFRASTRUCTURE
• CHARGING INFRASTRUCTURE
• LACK OF LETHEOME IN INDIA
EXPANSION ADVANTAGE

• POPULATION
• ENVIRONMENT PROTECTION SUPPORT
• INDIAN MENTALITY
COMPETITORS:-

• Hyundai Kona Electric.

• Mahindra e- Verito.
• Mahindra e2o.
• Tata Tigor EV 2019.