Marketing Vocabulary

5. Value

6. Exchange

7. Transaction

8. Market Offering
Marketing Vocabulary

Value
Something of
importance……..so
mething having
ability to fill in a gap
or solve a problem.
Marketing Vocabulary

Exchange
is the act of
obtaining a desired
object from
someone by offering
something in return.
Marketing Vocabulary

Transaction
Transaction is an
activity in which
goods, services or
money is passed
from one account or
person to another.
Marketing Vocabulary

Market Offering
is some combination
of products, services,
information, or
experiences offered
to a market to satisfy
a need or want.