Study of Seven-Eleven

~Team grape candy’s challenge~

Purpose of the project

 Find out Seven-Eleven around Asia business

strategy

 Comparison between Japan and other countries

Research Topic

“7-Eleven’s business strategy”

Why we chose the topic?
If you walk down the street, you may see
the many 7-Eleven’s stores.
We wondered why the phenomenon was
appeared.
Research Question

 How did Seven-Eleven developed?

 Are there what strategies?

Seven Sources
 1:The Customer Satisfaction Research of Seven-Eleven stores in Hong Kong
 2:Observations on the Marketing Strategies of Convenience Stores
 3:Seven-Eleven in Taiwan
 4:The process of international business model transfer in the Seven-Eleven
group: US-Japan-China
 5:Strategy Choices of Convenience Store Chains in China
 6:Seven-Eleven Japan Co.
 7:Success Factors Seven-Eleven in Thailand
Summary of seven sources
 Article1:Seven-Eleven in Hong Kong
 Customer satisfaction

 Article3:Seven-Eleven in Taiwan
 Adaption to the land

 Article4 and 5:Seven-Eleven in China mainland

 Adaption to the local

 Article2,6 ,7:Seven-Eleven in Japan.

 POS system, Distribution system
Common Points
 Customer satisfaction
・・・Demands of products, services, environments

 POS Systems
・・・Reflection of demands to each store

Differences
 Accommodate themselves to local
Example:
Fast Food Services
In China
Individual concerns for
research findings

Why Seven-Eleven became so major in the world?

Relationship Business and English

Do we have to use English in Business?

Summary of the Presentation

Seven-Eleven is the top of the Convenience stores

Reference
 John Christopher Walsh, Thanee Ngaochay (2011) Success Factors 7-Eleven in Thailand, 2010
International Conference on Business and Economics Research vol.1 © (2011) IACSIT Press,
Retrieved from http://www.ipedr.com/vol1/32-B10013.pdf

 Kar, Malobi and Yahagia, Toshiyuki (2009) The process of international business model transfer in
the Seven-Eleven group: US – Japan – China.Asia Pacific Business Review, 15 (1). pp. 41-58.
DOI:10.1080/13602380802399338

 Sunil Chopra (2005), Seven-Eleven Japan Co., No journal (Article from Kellogg -School of
Management), No doi, Retrieved from http://silabus.fe.unila.ac.id/scm/cases/kellog-Seven-
Eleven_Final_0205.pdf

 Xu, Y., Ye, X., & Zhang, F. (2013). The customer satisfaction research of 7-ELEVEn stores in Hong
Kong.
 Journal of Service Science and Management, 6(1), 46-55. doi:10.4236/jssm.2013.61006

 Yasuyuki Takatori. (1998). Observations on the Marketing Strategies of Convenience Stores. The
Society of English Studies (28), 143-154, ISSN: 09173536

 Yukihito Sato (2009), Strategic Choices of Convenience Store Chains in China: 7-Eleven and
FamilyMart, China Information March 2009 23: 45-69, doi: 10.1177/0920203X08100947

 Yuko Matsumoto, (2012), 7-ELEVEN IN TAIWAN, No Journal of source, No doi data, Retrieved
from http://www.docstoc.com/docs/124451919/7-Eleven-in-Taiwan