Blogs

A Blog is a discussion or informational website, on world wide web consisting of

discrete, often informal diary like text entries.
• Personal Journals, Subject specific commentaries &
even used for marketing.
• Regularly updated online journals or diaries.
• Vary with context to reachability or targeted
audience.
• Appeal- to bring together people with common
interests.

1
Social Networks
Social networks are websites that allow people to connect with friends and even
make new friends, virtually, and share content, interact, create communities of
similar interests.
• Important force in both B2C & B2B marketing.
• Different networks offer different benefits to
firms.
Major ones:-
Facebook, Instagram, Twitter, LinkedIn,
Youtube.

2
Facebook
• Usage of a Facebook page as a communications channel.
• Individual profiles or Business pages.
• Who employs or uses Facebook as a marketing tool?
• Brands
• Local Businesses
• Personalities
• Non-Profit Organisations.
4
Twitter
• With over 313 million monthly active users and a young demographic to boot,
Twitter is a great platform for most marketers.
• Businesses use Twitter for marketing as:
• Sharing information and content
• Driving engagement for promotional activities
• Interacting with consumers
• Networking
• Branding
• Reputation management

5
LinkedIn
• Media-Partnership-Clients
• Much more than a recruitment tool or a job finding platform.
• The Future of LinkedIn: LinkedIn will be focusing on three crucial strategic
objectives:
• Identity
• Networks
• Knowledge