Professional Documents
Culture Documents
Lesson 1
Lesson 1
methodology
Introduction
Unit 1
What is research?
Types of research
Theoretical Cross-
Exploratory
and sectional and
and causal
empirical time series
research
research research
Process of Research
Business research, no matter what the objective and thrust behind it,
essentially needs to follow a sequential and structures path. The stages might
overlap and sometimes be bypassed or eliminated in some research studies.
while conducting research, information is gathered through a sound and
scientific research process.
The process of research is cyclic in nature and is interlinked at every stage.
Data
Management Analysis
Data
and
Dilemma Preparation
Interpretat
ion
Research Data
Reporting
Problem collection
Marketing
function
Personnel
and HRM
Financial Production
and and
accounting operation
Features of a good research study