UX (user

experience)
• What is Mobile User Experience (UX) Design?
• Mobile user experience (UX) design refers to the
design of positive experiences during the use of
mobile devices and wearables, and applications or
services running on such devices. The mobile
market, like the contexts in which mobiles are
used, places unique requirements on the design of
the user experience. Mobile UX design focuses
strongly on efficiency and discoverability.
Mobile users engage with their devices
at crucial moments and only for short periods.
Their experiences need to be personalized,
efficient and enjoyable in order to keep them
engaged and ensure their continued use of such
items. Therefore, mobile UX design focuses on
delivering devices and services that are
streamlined to serve spontaneous user needs
that change with the context the user finds
himself or herself in, while keeping the interaction
levels as low as possible. For instance, a user may
have two free hands and fewer distractions while
standing in a coffee shop than she would if, five
minutes later, she must grasp a pole or railing on a
bus traveling on an uneven road.
• User Journey Simplification
• When we interact with apps or
websites, we have a particular goal. And
usually, the less effort we spend on
achieving this goal, the better
experience.
• Progressive Disclosure
• When your app has a lot of
information or actions, there’s no
need to show everything-all-at-
once. Designers will use technique
callled progressive
disclosure to make information or
action visible only when users
need it. Progressive disclosure has
an opportunity to reduce cognitive
load and improve comprehension
of the interface.
CONTENT-CENTERED EXPERIENCE FULL-SCREEN EXPERIENCES

WELL-CURATED AND EASILY

WITH THE RELEASE OF SAMSUNG GALAXY
ACCESSIBLE CONTENT IS WHAT
S8 AND IPHONE X, FRAMELESS DESIGN
MAKES A MOBILE APP BECAME A TREND. MORE SCREENS SPACE
APPEALING TO ITS INTENDED AVAILABLE FOR USERS AND THEY EXPECT
USERS. TO HAVE FULL-SCREEN EXPERIENCES.
Emotional Experiences

In 2018 we’ll see more emotional intelligence

integrated into the mobile experience. EI is no
longer all about animated effects showed when
a user completes specific actions. EI is a
powerful way to make the experience more
engaging and delightful.

In the era of mobile devices, we have an

opportunity to share even more broad specter
of emotions. Face recognition will be used to
provide more relevant reactions. One of such
technologies is Animoji — animated emoji
which respond to facial expressions via the
iPhone X camera.