Merchandize Assortment

Retail Mix
Components Apollo Pharmacy
Product •Offers only Allopathic medicines,
Wellness products and basic
medical devices.
•Don’t offer Homeopathic and
Ayurvedic medicines
Price •10% discount on every product
•Special deep discount on its
Private Label products.
Place •Have physical store at different
locations.
Promotion •Canopy at different residential
colonies.
•Print media and social media
platform.
People •According to the store size
•Generally 6 people in small store
and 12-15 in large stores.
•Most of them are trained
pharmacists
Netmeds.com
•Offers all categories of
medicines like Allopathic,
Homeopathic, Ayurvedic .
•Wellness products and basic
medical devices.
•Discount according to the
brands of the products.
•Online presence only.
•TV Advertisements, social
media ,print media
•MS Dhoni as brand Ambassador
•
 Apollo Pharmacy NetMeds.com
Process •The sale of •Products are sold
products is done and delivered
generally through online only
over the counter
•Orders are also
delievered at the
doorsteps by apollo
if placed through
phone call
•And is also live on
Swiggy and Practo
Physical Evidence
 Findings
 Better product schemes for the customer and the doctors.
 Company reputation in the market.
 Efficiency of Representatives to detail the product.
 Recommadation of the brand by the different approving
authorities.
 Top potential doctors.