SESSION 4 Giving is beautiful
I will tell you what to study (what to
cultivate), I will tell you from where to study
(where to buy raw material), I will also tell
you where you can work (sell yourself).
But, still you don’t participate. You don’t do
what is expected by me from you.
Do you know why? Hopelessness
No. of Villages in India: ?
How triple bottom line can help? TBL/ 3BL
(The term was coined by John Elkington in
1994)
 Financial (profit)
 Social (people)
 Ecological/environmental (planet)
Donation
In-kind services
Proactively identifying and solving current
and prospective social issues and problems
CSR
Collective accountability
Scalable embedded distribution
Livelihood partnership
VALUE CHAIN
CONVENTIONAL VALUE CHAIN
E-CHAUPAL NEW VALUE CHAIN