A Nation Divided:

Trump vs Hillary
EXAMINING THE VERBAL & NONVERBAL COM OF THE 2016 ELECTION
Rhetoric Background

 Been around since Ancient Greece

 Ambiguous term throughout history
 Logos: Appeals to logic
 Ethos: Appeals to ethics
 Pathos: Appeals to emotion
First Presidential Debate

 Clinton, Democratic nominee, wore red to appeal

to the Republican base.
 Trump, Republican nominee, wore blue to appeal
to the Democratic base.
 By wearing the opposite party’s colors they are
hoping to disarm swing voters.
 Could be considered a deceptive technique.
 RNC v. DNC

 Trump’s red power tie, which became a

staple of his campaign attire.
 Clinton’s white pant suit to represent the
Women’s Suffrage Movement.
 RNC featured country and hard rock
stars
 DNC featured more pop and rap stars
 DNC 133 Speakers (76 men, 57 women:
more diverse speakers)
 RNC 71 Speakers (46 men, 25 women)
Clinton’s Concession Speech

 Friendship/Love
 Confidence
 Mildness
 Admiration
 Message of thanks, hope, unity, and apology.
 Clinton also wore purple, which is a combination
of red and blue. She later revealed that this was
the suit she would have wore during her first trip to
Washington D.C. as President-elect to show unity
after a tough election.
To all the Little girls…

 https://www.youtube.com/watch?v=alPrki2oT74
The Glass Ceiling…

 https://www.youtube.com/watch?v=ZAq8Mvs5I5
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