DIFFERENTIATING

Meaning : Differentiating the market offering to create superior

customer value
-The characteristics of the product : More delicious, flavours, colours, oil
content and thin

-Interesting packaging : Put their logo of Mister Potato, interesting colour

combinations and pack the promotion with the product

-The song of brand : Attractive

 New Product
(Different Flavours)

MISTER POTATO MISTER POTATO

CHILI CRAB CHIPS RED CURRY

MISTER POTATO MISTER POTATO

SWEET POTATO SWEET CORN

- Provides different kinds of flavour's to have different teste

 POSITIONING
• Is refer to consumer’s perception of a brand or product

• Process of establishing

• Maintained over the life of brand

LOGO OF MISTER POTATO SONG

- Interesting song
- Remind customers at the
product and brand

- Sombrero's hats
- The threatening menace
-Very friendly
 SLOGAN PACKAGING

• Mister Potato Chips -Interesting

Tasty Crunchy and Nice -Interesting words for every
flavor
 Consumer Product
Convenience
• Customer usually buys frequently, immediately with minimum
comparison and buying
• Why Convenience?
- Price
- Place
- Promotion