THE GLOBAL FASHION

MARKET WITH A BOOM

OF SIZE SMALL & BIG

PT.FASIC INDONESIA
Market Research
Seeking for a possibility to launch a business by analyzing the big & small size fashion market.
○ Current big size fashion trend as the number of obese people increases
According to a recent survey in 2016, world's obese population hits 641 million. It means 1 out of 8 adults are obese. It is 6 times above compared 40 years ago. In this
trend, it is expected that 1 out of 5 will become obese in 2025.
● China
- The number of customers who are looking for plus-size/big-size clothes is rapidly increasing but there is little chance to purchase plus-size clothes.
Therefore the market has a great growth potential.
- In the past, the big size clothes market has been standardized with simple design but today the main target becomes younger and they are fashionate too.
The big size market requires distinctive production and sales strategy combined with various materials and patterns.
- In sales, we are trying to form a social consensus with customers by utilizing social media or other online media. This is one of marketing strategies.
● United States

- Consumers are increasing but suppliers are limited, which means we have export opportunities for the future.
- According to a survey from NPD group, estimates of women plus-size fashion markets in America have been increased from $17.4 billion in 2013
to $20.4 billion at the latest. It has been achieving 7 % growth rate every year.
- According to a survey from NPD group, online markets sales are up by 31% for last 2years.
- we can see some big size fashion-themed stages in New York Fashion Week or Full Figured Fashion Week which are recently the most popular in fashion industry.
● South Korea
- The Stores, ultimately specialized in keywords ‘Big size’ or ‘Small size’, are on the rise in their sales steadily according to open-market such as Auction and
G-market. On average their growth is going up 15% every month.
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PT.FASIC INDONESIA
Business Proposal
Establish an organized business plan based on market research
◦ To Provide customized fashionable and trendy products for those who wear small size as well as big size beyond the existing ready-made clothes.
◦ < Target customers >
Height – Weight = Under 90 ( Extremely Overweight ) / Over 110 ( Extremely Slim )
Ex) Height --- 173cm / Weight --- 55kg 173-55=118( Slim body )
◦ Order-Production mainly for special size
◦ After sending 3 kinds of samples ( sample A, B and C ) which is chosen among the 140 sorts of samples we have. The Sample will be sent referring
customer’s personal size details. Double check the size of customers via video call so that improve customer satisfaction.
◦ The samples we sent should be returned to us. Its shipping is free but the cost is already included in the selling price.
◦ We expect to take roughly 30 days order to arrive.
◦ 15% discount for repurchase

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PT.FASIC INDONESIA
Marketing
Marketing method and plan

◦ Focuses on the most largest four islands in Indonesia;

JAVA(JAWA) / SUMATRA / KALIMANTAN / SULAWESI.
It is available to obtain advertising effect by launching stores in the most popular shopping malls of each area as
the offline image stores.
◦ Utilizing social media and online media as a marketing strategy for sales
◦ Operating both offline stores and online stores for customer satisfaction
◦ Advertising actively that SMALL and BIG size also can be a standard of beauty and fashion trend.
◦ Producing High-quality products to place a PREMIUM.
Luxury marketing strategy will motivate customers to purchase.

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PT.FASIC INDONESIA
Expected Effect
Launching Special size, its expectation effective and vision

◦ Continuous growth of small and big size market is also rising in the fashion industry.
◦ Some big size fashion-themed stages are in New York Fashion Week or Full Figured Fashion Week.
◦ Rates of customers who are looking for small and big size of clothes are increasing but supply does not meet its demand.
◦ We have a plan for enter to overseas market after becoming hit in domestic market through the online and offline channels as a small and big size
specialized brand.

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PT.FASIC INDONESIA
THANK YOU

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PT.FASIC INDONESIA