Price • Price is the monetary value of a unit of commodity • From the point of view of consumers, price is a payment for the purchase of a commodity whose value reflects the satisfaction or utility derived from the consumption of a good or service • From the point of view of producers, price is the revenue earned for a commodity sold whose value reflects the cost of producing a unit of good or service What is a Demand Curve? • A schedule of the willingness and capacity of a consumer to buy a commodity at alternative prices at a given point in time ceteris paribus (other things constant) • The only factor that influences the level of demand or consumption is the price of the commodity itself • Refer to graph 2.1 in the book Other Factors Affecting the Demand of a Commodity • Income – a higher level of income will give a person a higher capacity to consume and vice versa • Prices of Other Commodities – If the other good is a substitute, the increase in the price of the substitute good may increase the demand for the commodity at hand and vice versa – If the other good is a complementary good, a decrease in its price will have a positive impact on the demand of the good at hand and vice versa Other Factors Affecting the Demand of a Commodity • Expectation – If you believe that the price of gasoline will increase tomorrow, there is a tendency for consumers to increase their consumption today • Taste – Shaped by cultural values, peer pressure or the power of advertising • Market – Population and demographic changes Why is the Demand Curve Downward Sloping? • Substitution Effect – Decision of a consumer to substitute an expensive good with cheaper goods when there is a price change • Income Effect – An increase in purchasing power will enable the customer to buy more of the good and vice versa Principle of Diminishing Marginal Utility • This implies that the additional satisfaction (utility) provided by an additional commodity consumed is lower than the additional satisfaction given by the previous level of consumption of the commodity • The optimal demand for a commodity is attained when its price is equal to the marginal utility derived from the last unit consumed Changes in Demand Curve • Movement along the demand curve – Change in quantity demand resulting from the change in the price of the commodity – As the price of a commodity decreases, the movement along the curve will lead to an increase in the quantity demand and vice versa – See graph 2.2 Changes in Demand Curve • Shifts in demand curve – Changes in demand curve cased by any of the other factors beside the price of the commodity – A positive effect will shift the demand curve to the right (increase in the demand for a commodity) – A negative effect will shift the demand curve to the left (decrease in the demand for the commodity) – See graph 2.3 What is a Supply Curve? • A schedule showing a direct or positive relationship between the price of the commodity and the level of output that the seller is willing to supply at a given point in time ceteris paribus • As the price of the commodity increases, there will be more sellers that will be willing to supply the good • See graph 2.4 Other Factors Affecting Supply of a Commodity • Price of Production Inputs – The production of any commodity will require the use of 2 major inputs – intermediate inputs or raw materials and factor inputs (land, labor, capital and entrepreneurship) – When the price of production inputs increases, there will be an increase in the cost of production and sellers will be reluctant to maintain their previous level of supply Other Factors Affecting Supply of a Commodity • Taxes – An increase in sales tax, real estate tax and other business taxes can increase the cost of supplying a commodity which will in turn discourage sellers from increasing their supply • Technology – Labor-intensive technology is used if the cost of labor is relatively cheap; Capital-intensive technology is used if wages are high – Improvements in technology can lower production cost and encourage firms to supply more Other Factors Affecting Supply of a Commodity • Expectation – If there is an expectation that the price of rice will increase next season, this will encourage farmers to plant more rice now in anticipation of higher price in the future. This expectation can also discourage rice dealers to sell rice currently and some of them will keep a higher inventory of rice currently so they can sell it in the future with higher returns. Why is the Supply Curve Upward Sloping? • Variations in the unit cost of production Producer Cost of Production A 5 per unit B 7 per unit C 10 per unit D 13 per unit E 15 per unit – Who can supply the good, if the market price is 6?; if the market price is 16? – The previously ineffective producers at lower prices have become more efficient and competitive as the price of the commodity increases Principle of Diminishing Marginal Productivity & Increasing Marginal Costs • A fixed factor input (capital, land) is mixed with a variable factor input (labor), the employment of additional labor will increase the total production but at a decreasing rate • As the firm employs additional variable inputs, it also increases its total cost of production. Since each additional variable input is less productive than the previous ones, they become costlier to employ (increasing marginal costs with the increase in output production) Principle of Diminishing Marginal Productivity & Increasing Marginal Costs • Profit – difference between total revenue and total costs • Maximum Profit – attained when the difference between total revenue and total costs is the widest or marginal revenue is equal to marginal costs (marginal profit is zero) – As long as marginal profit is positive, there is motivation to increase production as this will increase profit Changes in the Supply Curve • Movement along the supply curve – Change in the price of the commodity – An increase in the price of the commodity will increase the quantity supplied as shown by movement northeast along the supply curve and vice versa – See graph 2.5 Changes in the Supply Curve • Shift in the supply curve – Changes in other factors affecting supply except the price of the commodity – A positive effect will shift the supply curve to the right (increase in the supply of a commodity) – A negative effect will shift the supply curve to the left (decrease in the supply of the commodity) – See graph 2.6 Determination of the Prices of Commodities • Equilibrium Price – When buyers and sellers transact in the market and they agree on the price of the commodity and the amount to be sold and bought – See graph 2.7 • Disequilibrium – Cases when there are disagreements among buyers and sellers on the price and quantity (excess demand and excess supply) – See graph 2.8 Changes in Equilibrium Price and Output • Shift in the Demand Curve to the Right – See graph 2.9 • Shift in the Demand Curve to the Left – See graph 2.10 • Shift in the Supply Curve to the Right – See graph 2.11 • Shift in the Supply Curve to the Left – See graph 2.12 Simultaneous Changes in Demand and Supply • Shift of the Demand Curve to the Right and Shift of the Supply Curve to the Right (equal proportion) – See graph 2.13 • Shift of the Demand Curve to the Right and Shift of the Supply Curve to the Left (unequal proportion) – See graph 2.14 Other Applications of Supply and Demand Analysis • Price Ceiling – Government imposed price control (prices cannot go higher than the mandated price ceiling) – See graph 2.15 • Price Floor – Government imposed price control (prices cannot go lower than the mandated price floor) – See graph 2.16 Other Applications of Supply and Demand Analysis • Applications in the Labor Market – Those buying labor services are the firms and firms will hire laborers if the monetary value of the labor productivity (marginal benefit) is equal to the wage rate (marginal cost) – The laborers are the ones supplying the labor services and to them, the wage rate is the opportunity cost of leisure – See graph 2.17 Other Applications of Supply and Demand Analysis • Minimum Wage as Price Floor – If the equilibrium price in graph 2.17 is considered too low by the laborers, they may demand the government to impose a minimum wage – See graph 2.18 Other Applications of Supply and Demand Analysis • Application in the Foreign Exchange Market – Demand for USD is influenced by demand for imports. At higher USD price, imports becomes expensive and our demand for USD decreases – Supply of USD is based on the inflows of USD brought by exports and remittances. At higher USD price, it motivates exporters and Filipinos to work overseas – See graph 2.19 Other Applications of Supply and Demand Analysis • Labor Migration and the OFWs – Supply of OFWs increases when foreign wage rate increases or when the exchange rate increases even if the foreign wage rate does not change – Demand for OFWs increases when foreign wage rate decreases – Even at lower foreign wage rate, there will be more OFWs willing to go abroad because the peso value of their foreign wage is still high with the depreciated peso – See graph 2.20 Other Applications of Supply and Demand Analysis • Determination of Rent – Rent refers to the price of using land in the process of production – Supply curve of land is vertical because land is fixed and cannot be increased with increase in rent or price of land – Low demand of land Do = idle – High demand of land D1 = agriculture – Very high demand of land D2 = business, high rises and condominiums – See graph 2.21 Contemporary Economic Issues Facing the Filipino Entrepreneur • There are 4 types of Market Structures based on the Market Power of the actors in any transaction • Market Power – The ability of any actor or group of actors in the market to significantly influence the price in the market and the quantity to be produced and sold – Aim of every actor is to enhance its market power Perfect Competition • A market structure where no single seller or buyer has power to determine the price and the level of output in the market • Large number of buyers and sellers • Suppliers sell similar or undifferentiated products • Free entry and exit • Mobility of resources • Perfect information • Ideal market structure since it leads to an efficient use of resources Monopoly • A market structure characterized by a single seller in the market • Exact opposite of a perfect competition • Enormous market power • Unique product • Huge profit (limiting production and setting higher price) • Restrictions to entry (scale barriers and legal barriers) • If there is only a single buyer, the market is known as a monopsony Oligopoly • A market structure characterized by few sellers producing similar and differentiated products • Imperfect competition (there is competition among the few sellers, but it is imperfect since the excess profit is only reduced but not eliminated) • Interaction of these few sellers: – Independent actions – mimics a competitive market – Collusion – forming a cartel and monopolizing the market – Since collusion is not allowed here, firms opt to react to their fellow firms decisions or follow the industry leader Monopolistic Competition • This market structure has the elements of both competitive and monopolistic markets • Imperfect competition • Competitive (numerous sellers and buyers that can freely enter and exit the market) • Monopolistic (product although similar, can be differentiated through advertising and packaging, which leads to brand loyalty) Market Structures an Implications for Entrepreneurs • If you have limited resources and productive capacity… • The firm may enter the perfectly competitive market, but the ability to expand and find a niche is very limited • Thus, a monopolistically competitive market is better, although the firm must be cautious of potential rivals • Difficult in entering the monopolistic and oligopolistic market Investment and Interest Rate • External funds can be sourced from the capital market – Demand curve for funds shows and indirect relationship between interest rate and the amount being borrowed – Supply of funds (savings) is positively related with the interest rate – If the price of capital is high, it may discourage potential entrepreneurs to engage in business and existing entrepreneurs may postpone their expansion and investment plans, and vice versa Rentals and the Cost of Business Operations • It may not be wise for a small and beginning enterprise with limited resources to locate its office in high-end commercial districts because rental rates can eat up a huge part of its revenues • BUT there are several benefits of having an office in those areas – Gives legitimacy and prestige – Savings – attracting a lot of customers, accessible to workers and near to clients and service providers – Commercial districts are well planned and designed for business with their good infrastructure and adequate support services Minimum Wage • Example of floor price that prevents the market to seek its equilibrium condition because of a government policy • For labor intensive industries, minimum wage can discourage firms to hire additional workers, since the wage rate has become prohibitive. • As a result, some of these firms locate their manufacturing plants in regions or countries where labor is relatively inexpensive Taxes • Taxes can increase the cost of business operations and can threaten the profitability of business enterprises at their initial stage of operations • In order to attract pioneer, foreign and local firms to establish their presence in the country, governments can give tax incentives Synthesis • Every commodity has a price. The price is a monetary value of a unit of commodity. For consumers, it reflects the value of satisfaction on the good consumed. For producers, it reflects the costs of producing a unit of commodity. • This price is determined by the interaction of demand and supply. Equilibrium price is the agreed price consumers are willing to purchase and producers are willing to sell the same quantity of the commodity. Synthesis • Changes in the price is influenced by changes in the factors affecting demand and supply • Disequilibrium is a condition when consumers and producers are not in agreement on the quantity to be bought and sold at a given price • The analysis of demand and supply can be applied in the determination of prices of various markets and changes in factors affecting demand and supply • The price of a commodity is also influenced by the market power of actors in the market
Ernst Alexander Arn Ing. (Grad.), Ph.D. (Auth.) - Group Technology - An Integrated Planning and Implementation Concept For Small and Medium Batch Production (1975, Springer-Verlag Berlin Heidelberg)
Daniele Archibugi, Bengt-Åke Lundvall - The Globalizing Learning Economy - Major Socio-Economic Trends and European Innovation Policy (2001, Oxford University Press, USA)