Corporate Presentation of

AmaraRaja Batteries Limited

to
OSMA

Venue: Hotel Kodai International

Date:14.08.2018
 Why we are here today!

Most of the OE units are located in interior places.

It is becoming a challenge for us to reach those mills

Though we have a classic quality product, we are

unable to reach to your purchase managers &
maintenance managers to intimate about our
products & services

To get your contact details to approach your units

to try supplying our products DIRECTLY FROM US
VISION

3
Our Core Values
Amara Raja Corporate
Profile
 Amara Raja Batteries Limited

 Three decades of leadership in Indian back up power solution – Established in 1985.

 21 branches, 30 warehouses, 110 AQuAs, 350+ Amaron Franchisees, 700+ Powerzone RPs
 Joint Venture between JCI Inc., USA and Indian Partner Amararaja since last 20 years.
 Listed in Indian Stock exchange. Current market capitalization of 2.5 bn US $
 Dividend paying company since 1998.
 Pioneer in VRLA battery Technology in India – 1990.
 India’s Largest Industrial Battery Company - Manufacturing largest SMF VRLA battery range in India
 One of the top 5 industrial battery manufacturer in the world.
 Preferred battery manufacturer for most of the OEM’s
 Ranked in top super 50 companies in India-Forbes magazine-2015
 Market leader in Telecom ( 60% mkt. share), UPS ( 40% mkt. share) in India

Unit 2
 Most Modern Manufacturing Facilities

Unit 2

Unit 1
 Our Joint venture Partner

 World’s largest battery manufacturer

 Ranked 70 in Fortune 500 companies 2016
 $37.7 billion turnover in FY16
 One of the 100 best-managed companies in the world -Forbes Magazine
 Worldwide Major OEMs include Daimler, GM, BMW, Ford, Toyota, Hyundai, Volkswagen, Bosch, etc.
Automotive Battery Division Industrial Battery Division

9/68
 Wide Range of Products
• Widest Range from 7 ah-200 ah, including 84, 130 and 160 ah enabling partner
to offer wide solutions to customers

Range Rating Warranty User/Application

Smaller Range SVRLA 7AH, 7.2AH to 18AH 1 Year for any UPS Application, EPBX, Lighting
Mid Range MVRLA 26AH to 100AH 2 Year BIFS, Govt Project, Cosporate Houses
Higher Range MVRLA 120AH to 200AH 2 Year Manufacturing and Corporate offices, IT
2V Range LVRLA 100AH to 6000 AH 1 year Industrial
HWS 388 Watt, 440Watt, 540 Watt, 730 Watt 2 Year DC and IT requirements, Industrial Application
Tubular Latest Range 100AH, 120AH, 130AH, 150AH, 180AH 4 Year to cater Rural Baking and Govt. Projects
FR series 26AH to 200AH and 2V as per above ALL
 OUR PRODUCTS CONFORM TO

GLOBAL & NATIONAL SPECIFICATIONS

• IEC 60896 (VRLA Batteries) & IEC 61472 (Solar PV)

• JIS 8702C (Japanese Industrial Standards)

• IS 15549 (Indian Standards) & SEC/MNRE (Solar PV)

• UL 1949 for Safety & EN compliance for CE marking

• TEC/GR/TX/BAT (Indian Telecom Standards for batteries)

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 Application Spread

Power Generation Telecom Industry

UPS

Oil & Gas Railways Solar

Offshore
 Verticals Served by UPS batteries

 IT & ITES
 BIFS
 Industries & SME
 Government
 Media & Entertainment
 Healthcare & Hospitality
 Educational Institutions,
 Retail Stores

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 Coimbatore area customers
 Anangoor mills
 Ganapathy Spinning mill
 KG Mill
 Kannapiran mill
 LMW Ltd
 Taj Hotel
 CRI pumps
 Texmo
 LGB
 Bannari amman sugars
 Sakthi sugars
 ELGI
 L&T
 Gilbarco
 Rabwin
 Amara Raja Exports

• Installations in more than 30 countries

• Distribution network in 25 countries across Africa, SE Asia & in Middle East
• Proven Products performance in varied geographies and climatic condition
Customer Recognitions
 Recognitions Continue…

SHIELD Award on “Overall Excellence” Telecom Infra Leader-2016,

by Maruti Suzuki-2016 by Voice and Data
 Recognitions

Entrepreneur of the year 2015 by E & Y The Social Entrepreneur of the Year
Manufacturing sector
Most Promising Company of the Year 2016…
&
India’s Super 50 companies…2017
 Social Responsibility

2 schools and a junior college

Tied up with 26 community based NGOs to set up

Contributes .2% of net sales or 2% of PBT whichever is higher 200 computer kiosks in 7 states covering 776
to charitable causes each year villages
 HSE – Health, Safety & Environment
Water Pollution control: 90% of the
Transformed a barren area into a green effluents are being re-used after
facility with 51% green cover treatment

Ventilation System:
Designed for International
Standard (OHSA) which is 3
times more stringent than
factories act – MVRLA plant

USE of PPE
 Made in India

Localized design to suit Indian conditions

Integrated manufacturing facility
Pan India Sales and service support
Robust technical support
Capability to give customized solutions
Less lead time
 5 Commandments
• Look for these virtues
– What's the service life?
– How is reliability ensured?
– What power does the battery deliver?
– How quickly can I recharge?
– What is the after sales support?
 Why END USER should decide on UPS batteries ?
– Batteries constitute 40% to 80% of the UPS cost

– UPS Battery is a consumable with defined life

– Need to be replaced 3 to 4 times in UPS life time

– UPS OE’s decide on battery brand suiting their profitability

– Reliability of battery will decide your productivity

– End user brand Image will get dented due to interruptions

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Sl
Characteristics Quanta Exide Quanta Customer Benefit
No.

Produced in a state of art maufacturing facility produced in different factories across India Consistency in product quality because all Quanta batteries are
1 Production facility
produced in same factory with advanced manufacturing process.

2 Float service Life 4-6 years @ 27degC 3-5 years @ 27degC

Designed Cyclic Life
at 100 % DoD 250 - 300 200-250
3 50-100 Cycles more at any DoD
at 50 % DoD 600-700 600-650

at 30 % DoD 1250-1400 1200-1350

4 Third Party Tests ETDC, CPRI and DGS&D Quanta reliability is proven
Higher wattage delivered by Quanta makes it more suitable for high
Higher wattage is delivered at almost all ratings at all rate discharge performance.
5 Wattage Discharge Data@27degC time Wattage delivered is less

Radial grid Low internal resistance, 5 to 8 %

6 Grid Design Recti Linear grid
(World's First) higher discharge performance
Heavy duty corrosion resistant alloy for positive
7 positive Grid Alloy MFX Pb-Ca-Sn grids to increase cyclic life in tropical environment

Gives your battery better Integrity with a robust construction

8 Cell Bonding Inter cell welded C shape welded

Superior charge acceptance leads towards at least 10% faster

‘Instacharge’, a patented paste recipe for excellent
9 Paste recipe NA charging giving you a power saving product
charge acceptance

Consistent plate thickness and proper packing of

10 Pasting Process patented Orifice pasting process Belt pasting active material in the grids hence consistent power output and loss
of capacity due to

Ruggedness hence there is better heat dissipation.

11 Container Design Reinforced end wall No reinforcement

More acid is absorbed and hence it gives better life in tropical

12 Separator High dense AGM separator AGM separator
country like India

13 Terminal Protector Design Flappon No flap Prevents shorting of terminals

Totally automated & vacuumised acid filling Tighter quality control hence more reliable performance
14 Battery Acid Filling process Manual acid filling

It is more reliable because of consistency in manufacturing

15 Caste on strap (COS) Automatic Machine casted strap Manual made strap

Grids, oxide, plates, container - all battery components

Warranty return rate is least in the world at 0.5% due to consistency
16 Quality Consistency are manufactured in house
in manufacturing
 Thanks!
Any queries!

CONTACT US
RAMESH N SAMINATHAN T
9176665959 9789091073