Business

Presentation

Ardiansyah
BA10
Harland Sanders
 History
• KFC (Kentucky Fried Chicken) is a fast food
restaurant chain headquartered in Louisville,
Kentucky, United States, which specializes in fried
chicken. An "American icon", it is the world's
second largest restaurant chain overall (as
measured by sales) after McDonald's, with over
18,000 outlets in 120 countries and territories as of
December 2012. The company is a subsidiary of
Yum! Brands, a restaurant company which also
owns Pizza Hut and Taco Bell.
 Vision and Mission
- Vision
Always be the No. 1 QSR brand In Indonesia and maintain
this market leadership by being the most modem and
favorite restaurant in terms of product, value,service,and
assets.

- Mission
Strengthening KFC brand image through innovative
strategies and ideas, improving customers’ dining
experience by continuously and consistently providing
quality products, services, and assets suited to
customers’ changing needs and taste.
 Corporate Strategy
Always put a big “Yum!” on every customers’ face to
ensure market leadership in the QSR business in
Indonesia with the following strategies :
• Create and develop a deep and strong culture within
the organization where everyone makes a difference
by being innovative and always thinking “out of the
box”.
• Build a “Customer and Sales Mania” mindset with high
intentionality in providing customer satisfaction
beyond expectation.
• Provide an exceptional competitive brand
differentiation through innovative ideas an strategies.
• Develop continuity in people and process with solid
focus on competency and capability development.
• Maintain exceptional results consistently.
Product
Thank You