ACTIVIDAD DE PROYECTO 5

CHARACTERISTIC OF PRODUCT

LEIDY MELISSA SEGURA AMAYA

GESTION DE MERCADEO
Tutor : Yeime lorena arce
FICHA:1668020
SENA 2018
CHARACTERISTIC OF A PRODUCT
 INTANGIBLES / TANGIBLES

• Intangibles : Are tjose that can not be left

• Example: attributes of safety benefits and other services

• Tangibles : are associated with everything that can be felt ,shape,color and texture.
 These characteristic have to do with acceptance so that it us implemented correctly

to show consumers a positive

Age of the product or brand, co summer boy product not only to satisfy their specific need, but also to obtain

An estimate of their use.

Desing works as an innovatii thus means that althiugh yhe product can ve new we can recreate it abroad

Brand refers to the identificatio and differences of the product