Manajemen Baby Spa

Dr. Nur Hidayah, S.Kep, Ns, M.Kes

Palu, 9 November 2019

 WHY ?
Baby spa

1.
Gaya hidup modern dan
kebutuhan

2.
3.
Tingkat kesibukan yang
Dimotori oleh industri
tinggi
kecantikan

4.
Berkembang pesat di
kota-kota besar
 SPA OF THE FUTURE
Budaya dan iklim sosial saat ini menyebabkan masyarakat ingin
mencoba pengalaman Spa

Spa disediakan pada semua tempat-tempat

yang banyak dikunjungi oleh masyarakat

Workspace Spa living/

Airpot Spas Medi Spa
Spas community
 STRUKTUR PERSONALIA SPA

Spa Director Spa Manager Spa Therapist Spa Consultant

SPA DIRECTOR

Responsibilities Qualification

 Maintain and preserve the spa visions

 Prepare and analysis financial budget and report  Ability to understands financial
the spas financial performance
 Personal and professional fortitude
 Hire, train and manage the spa staff
 Plan special spa events, spa nights, and spa pro  Leadership
motions  Not afraid of long hours and hard work
 Demonstrate high standards of services and inte
rpersonal skills
 Build spa teams, mentor and motivate staff
 SPA manager
Responsibilities Qualification

 Supervising all store operations like scheduling, tra

 Extensive experience in setting up Spa salons offering
ining, ordering supplies, opening and closing store
and keeping a record of the cash register and cash beauty treatments and massages to clients.
deposits.

 Sound knowledge of massage techniques, acupressure

 Performing a full range of facial and body treatmen , acupuncture, and other aesthetic methods.
ts while working as a primary aesthetician.

 Solid understanding of hospitality management and me

 Managed daily operations of the Spa including plac
thods to ensure customer satisfaction.
ing and tracking orders for spa supplies and equip
ment.
 Proficient in managing the facility, maintaining supplies
 Enforcing internal policies and procedures to ensur and recruiting staff.
e the safety of the clients and also the employees.
 SPA THERAPHYST
Responsibilities
 To maintain client comfort at all time
 Provide treatment and services
 Be on time for appointment
 Demonstrate respect, sentivityand co
ncern for guest;s needs
 Promote spa treatment to client
 Participate in staf training
 Maintain high levels of healthand saf
ety at all time
 Maintain your own spa schedules an
d work hours
Qualification
 Recognise certificates in massages
therapi, beauty therapy and holistic
therapy
 At least two yeras experience with
your field
 Preferably a member of profession
al association
 Recognised first aid qualification
 SPA consultant
Responsibilities
 Plan the spa concept, prepare the de
sign brief and the schedule for the w
ork to be completed
 Developed spa services, treatment
menus, signature treatments and sp
a packages
 Select product lines
Qualification
 Knowledge of the spa industry,
 Strong business skills,
 Organizational abilities,
 problem-solving skills,
 excellent communication and interpersonal
skills,
 persuasion skills
 MANAGEMENT BABY SPA
What is it ?

1. BUSINESS PLAN

2. MARKETING PLAN

3. OPERASIONAL PLAN

4. FINANCIAL PLAN
 BUSINESS PLAN

1 Company profile description

2 Overview of how your business is going to fullfill a need

3 Research your competitor’s weakness

Explain how you will improve their shortcomings to make

4 your business a succes
MARKETING PLAN

1 Target Market: age-group, demography, accesibility, ect

How Does your product help them achieve that

2

What do they do for fun

3

What advertisisng will you utilize

4
OPERASIONAL PLAN

1 Outline to entire business process

Customer Services Policy

2

What type of quality

3

Provide your product to sell

4
FINANCIAL ANALYSIS

1 Create budget relevant with your product

Explain how you will generate revenue overtime

2

Dream goal should be realistic, where do you want to be

3 in 6 month, 1 year, 5 year, ect

Charitable work/CSR (Corporate Social responsible)

4
 Pangsa Pasar Baby Spa
1.
Mulanya membidik kalangan
middle up

2.
Seiring meningkatnya kesadaran
masyarakat, bisnis baby spa
merambah kalangan middle low

3.
Fasilitas dan pelayanan yang
jauh lebih baik dan terapis
kompeten menjadi pilihan
 Strategi Bisnis Baby Spa
One Stop Treatment

Bahan Aman Berkualitas

Tawarkan paket
Terapis berkualitas lengkap, tanpa
Gunakan bahan mencari
berkualitas dan perawatan ke
Harus Beda
Kepiawaian aman untuk tempat lain
terapis menjadi bayi dan balita
Menghadirkan salah satu kunci
pelayanan yang keberhasilan
berbeda bisnis baby spa
dengan
kompetitor
 Strategi Pemasaran

Product Price Place Promotion

Menawarkan Penawaran Lokasi usaha Lakukan

produk harga yang yang mudah promosi terus
berkualitas, kompetitif diakses oleh menerus
berdasarkan target pasar
permintaan
pasar
 Contoh Paket Layanan
Baby Spa

Option A
Aquaswim for baby

Option B
A Option D
Baby Massage
Baby gym
B D Natural Masker for baby

C
Option C
Menicure and pedicure baby
Ruang
Baby Spa
Thank you
Any Question ?