Problem Statement

• Uttar Pradesh is known for its notoriety when it comes to child

care
• Government has undertaken steps to improves healthcare
here
• Task is to choose a champion district and use the steps taken
by it as a model case in an ad campaign
The Champion District
On analyzing the data provided few patterns emerge, we see that the
Hampur district has shown a trend of increase in the Institutional
birth rate and a fall in the still birth ratio. This is a result of the proper
implementation of the steps taken by the government. So Hampur
should be used as a champion district in the ad campaign.
5 Districts to Concentrate On
Considering the 5 districts with
a minimum percentage change
in the Instiutional birth and still
birth ratios the districts the
admisnistration neeeds to
concentrate on are as follows
in the graph :
THANK YOU