MEDIA ADVERTISING

process of analyzing and choosing

media for an advertising and
promotions campaign.
MEDIA PLANNING
1. Marketing Analysis
(careful consideration of target market(s))
2. Advertising Analysis
(fundamental Advertising Strategy and Budget)
3. Media Strategy (Media to be used and creative decisions)
4. Media Scheduling (What ads when and where)
5. Justification and summary (Metrics of success)
 MEDIA SELECTION
1. TV
8. ALTERNATIVE MEDIA
2. RADIO (LEAFLETS, BROCHURES, CARRY-HOMES, ADS
3. OUTDOOR ON CARRY-HOMES, ADS ON T-SHIRTS & CAPS,
MOVIE TRAILERS, FREE-STANDING SIGNS,
4. INTERNET MOTEL ROOM ADS, YELLOW PAGES, BY FAX,
5. MAGAZINES VIDEO REPLAY SCOREBOARDS, ARENAS,
AIRLINE SEATS, WALLS OF AIRPORTS,
6. NEWSPAPERS
SUBWAYS, BUS TERMINALS, BUSES,)
7. DIRECT MAIL
 SOCIAL MEDIA: POPULARITY AND ATTITUDES

The take-up of social media has naturally led some

companies to consider its use as a recruitment tool.

ROBERT WALTERS INSIGHT SERIES (www.robertwalters.co.uk)

 Firstly, we asked a sample of professionals about their membership of social media websites and
their thoughts on using these sites to look for new roles.

ROBERT WALTERS INSIGHT SERIES (www.robertwalters.co.uk)

 Firstly, we asked a sample of professionals about their membership of social media websites and
their thoughts on using these sites to look for new roles.

ROBERT WALTERS INSIGHT SERIES (www.robertwalters.co.uk)

 SOCIAL MEDIA: POPULARITY AND ATTITUDES
Among job seekers, a LinkedIn profile is perceived as the most important of social media channels,
with 85% of survey respondents holding membership of this site. Facebook and Twitter were cited
as the second (74%) and third (39%) most popular options. 19% of respondents have a profile
with Google+, 16% with Instagram and 2% with MySpace. Only one in every twenty jobseekers do
not have any social networking profile.
The same sites lead in popularity among employers: 69% have a profile on professional social
media (e.g LinkedIn), 43% on Twitter and 42% on Facebook. 9% of respondent companies have a
profile on Google+ and 3% are active on Instagram.
The survey suggests, however, that a larger percentage of employers – over one-fifth – do not have
any social media presence. While this may be a cause for concern, further analysis indicates that a
site’s popularity is not always the best measure of its usefulness in the recruitment process.

ROBERT WALTERS INSIGHT SERIES (www.robertwalters.co.uk)

 SOCIAL MEDIA: POPULARITY AND ATTITUDES

ROBERT WALTERS INSIGHT SERIES (www.robertwalters.co.uk)

THE BASIC RIGHTS OF EMPLOYEES
1. Equal Work Opportunities for All

The State shall protect labor, promote full

employment, provide equal work opportunity
regardless of gender, race, or creed; and regulate
employee-employer relations.
THE BASIC RIGHTS OF EMPLOYEES
2. Security of Tenure

Every regular employee shall be assured security of

tenure. No employee can be dismissed from work
except for a just or authorized cause, and only after
due process.
 TERMINATION BY EMPLOYER
• JUST CAUSE • AUTHORIZED CAUSE
– REFERS TO A WRONGDOING COMMITTED BY
- REFERS TO A CAUSE BROUGHT ABOUT
THE EMPLOYEE ON THE BASIS OF WHICH THE
AGGRIEVED PARTY MAY TERMINATE THE BY CHANGING ECONOMIC OR BUSINESS
EMPLOYER-EMPLOYEE RELATIONSHIP. CONDITIONS OF THE EMPLOYER.
1. SERIOUS MISCONDUCT OR WILLFUL 1. INTRODUCTION OF LABOR SAVING DEVICE
DISOBEDIENCE
2. REDUNDANCY
2. GROSS AND HABITUAL NEGLECT
3. RETRENCHMENT
3. FRAUD OR WILLFUL BREACH
4. CLOSURE OR CESSATION NOT DUE TO
4. COMMISSION OF A CRIME OR OFFENSE
SERIOUS BUSINESS LOSSES
5. OTHER CAUSES ANALOGOUS TO THE
5. DISEASE
FOREGOING
THE BASIC RIGHTS OF EMPLOYEES
3. Work Days and Work Hours

The normal hours of work in a day is 8 hours. This

includes breaks or rest period of less than one hour, but
excludes meal periods, which shall not be less than one
hour.
THE BASIC RIGHTS OF EMPLOYEES
4. Weekly Rest Day

A day-off of 24 consecutive hours after 6 days of work

should be scheduled by the employer upon consultation
with the workers. It varies.
THE BASIC RIGHTS OF EMPLOYEES
5. Wage and Wage-Related Benefits

An employer cannot make any deduction from an

employee's wage except for insurance premiums with the
consent of the employee.
THE BASIC RIGHTS OF EMPLOYEES
5. Wage and Wage-Related Benefits

a. Minimum Wage e. Service Incentive Leave

b. Holiday Pay f. 13th Month Pay
c. Overtime g. Separation Pay
d. Night Shift Differential h. Parental Leaves
THE BASIC RIGHTS OF EMPLOYEES
6. Payment of Wages

7. Employment of Children

8. Safe Working Conditions

9. Right to Self-Organization and Collective Bargaining

LABOR UNIONS
an organization of workers that tries to improve
working conditions, wages and benefits for its
members.
LABOR UNIONS

Based on the latest statistics of the (DOLE),

only 4.6 percent, or over 2 million, of the country’s
labor force are members of the 19,191 labor unions
as of June.
LABOR UNIONS

Most, or 17,640, of these DOLE-registered labor

unions are based in private firms, while 1,551 are
from the public sector.
LABOR UNIONS

These unions were able to negotiate for 1,059

collective bargaining agreements (CBA), which
benefited 220,905 workers.
COLLECTIVE BARGAINING
The process in which union and company
representatives meet to negotiate a new labor
contract. The contract contains all the requirements
of workers to the employer and the employer to the
workers. They include; salary, benefits, working
conditions, work day/hours, conditions for
hiring/firing, etc.
COLLECTIVE BARGAINING
The process in which union and company
representatives meet to negotiate a new labor
contract. The contract contains all the requirements
of workers to the employer and the employer to the
workers. They include; salary, benefits, working
conditions, work day/hours, conditions for
hiring/firing, etc.
COLLECTIVE BARGAINING
In collective bargaining for a new contract, unions
argue for:

1. Better wages and benefits

2. Safe working conditions
3. Conditions under which an employee can be fired
4. Collective Bargaining
COLLECTIVE BARGAINING
When a contract needs to be renewed, union and
employer representatives meet and discuss their
demands. Compromises are made until a new
contract is agreed upon by both sides.

But, what if both sides cannot agree on a new

contract?
COLLECTIVE BARGAINING
STRIKES
is an organized work stoppage intended to force an
employer to address union demands.
Strikes can be harmful to both employer and union
members. The employer loses money and business to
competitors during a strike, union members do not
get paid during a strike. It becomes a waiting game-
who can last the longest.
REPLACEMENT WORKERS

Replacement workers (a.k.a. Strikebreakers

or Scabs) are hired to replace striking
workers.