MEDIA AND INFORMATION

LITERACY (MIL)
People Media
LEARNING
COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people
media (SSHS);
• compare people as media with people in media
(SSHS);
• describe the different dimensions of people
media (MIL11/12PM-IVa-1);
LEARNING
COMPETENCIES
Learners will be able to…
• categorize different examples of people and
state reasons for such categorization
(MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and
negative effects of media, information on
individual and society (MIL11/12PM-IVa-1); and
• evaluate the role played by people media as
source of important information (SSHS).
 TOPIC
OUTLINE
I-PEOPLE MEDIA
2. People in Media
A. Definition
2.1.Print Journalists
B. Types and Characteristics
2.2.Photojournalists
1. People as Media
2.3.Broadcast Journalists
1. Opinion Leaders
2.3.Multimedia Journalist
2. Citizen Journalism
D. Advantages, Limitations,
3. Social Journalism
and Value
4. Crowdsourcing
E.Performance Task-Case
Study
How do you understand the term
“people media”?
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by DepEd)

People in Media and People as

Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip -1251676-stock-

footage-business-people-shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS
MEDIA AND “PIN” FOR PEOPLE IN MEDIA.

1. SHS Teacher 6. Radio Commentator

2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN
DIAGRAM
• People who are • Media
well-oriented PEOPLE MEDIA practitioners
to media who provide
sources and information
People People coming from
messages and
able to provide as in their expert
information as knowledge or
Media Media first- hand
accurate and
reliable as experience of
possible. event.
 PEOPLE AS
MEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing

Photo Credit:
https://anhsg11gasa.wordpress.com/tag/people-as-media/
PEOPLE AS
OPINION LEADERS
MEDIA
• highly exposed to and
actively using media
• source of viable
interpretation of
messages for lower-
end media users
• opinions are accepted
by a group
PEOPLE AS MEDIA: OPINION
LEADERS
The Two-step
Flow
Communication
Model (1944) Paul
Lazarsfeld,
Bernard Berelson,
aPhnotodCreHdita: zel Gaudet
http://study.com/academy/lesson/two -
step-flow-communication-model.html
 PEOPLE AS
MEDIA
CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology and
internet to create,
augment or fact-check
media on their own or in
collaboration with others. Photo Credit: http://www.dgiwire.com/what-
citizen- journalism- means- for- your- com pany/
PEOPLE AS MEDIA: CITIZEN
JOURNALISM

Photo Credit:
https://mediu
m.com/@steph
enkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m
PEOPLE AS
MEDIA
SOCIAL JOURNALISM
• Journalists are using
social media to make
their content available
to more people.

Photo Credit:
http://www.cision.com/us/resources/white -
papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL
JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen -journalism-and-

social-media-are-driving-the-information-revolution/
FORMATIVE ASSESSMENT:
RECITATION
What are the similarities
and differences between
citizen journalism and
social journalism?
 PEOPLE AS
MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas,
or content by soliciting
contributions from a
large group of people
and especially from the
online community Photo Credit:
(Source: https://www.merriam - http://www.richmedia.com/richideas/articles/c
webster.com/dictionary/crowdsourcing) rowdsourcing-how-to-hire-the-world
EXAMPLE OF
CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF
CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF
CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN
MEDIA
• media practitioners
• provide information
coming from their
expert knowledge or
first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp -q-maricel-halili-news-correspondent.html
PEOPLE IN
MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia
Journalist Photo Credit:
http://www.123rf.com/stock -photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat -superman-s-alter-ego-clark-kent-
quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung -journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN
MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

PEOPLE IN
MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma -news-and-public-

affairs-announces-big-changes-in-news-lineup
PEOPLE IN
MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex -santos-resurfaces-on-radio.html

 PEOPLE IN
MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited
• experts access to media and
• provide information to media users information

People in People as Lower - end

Media Media Media Users

• media users
• well-oriented to media sources and
messages
• intermediaries, provide information to
lower- end media users
FORMATIVE ASSESSMENT:
RECITATION
1. What is the difference
between people as
media and people in
media?
2. What are the advantages
and limitations of people
as media? People in
media?
FORMATIVE
ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-
role-of-citizen-journalism-6/
COOPERATIVE LEARNING: CASE STUDY

Source: https://blog.hubspot.com/marketing/case -studies-marketing

 COOPERATIVE
LEARNING: CASE
STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m.
Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
..\Suspek sa pagpatay sa isang siklista binigyan ng
MPD ng hanggang 5 p.m. para sumuko.mp4
COOPERATIVE LEARNING: CASE STUDY

IMPACT OF CITIZEN JOURNALISM

AND SOCIAL MEDIA
• The video of the road rage turned into shooting
incident in Quiapo became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting
incident.
 COOPERATIVE LEARNING: CASE STUDY

IMPACT OF CITIZEN JOURNALISM

AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated
their Facebook accounts after receiving
bashings and death threats. Mr. Punzalan even
went to the police to clear his name.
• Undeniably, social media was also instrumental
in the arrest of the suspect Vhon Tanto who
later admitted his crime on national television.
 COOPERATIVE LEARNING:
CASE STUDY

GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by
being wrongfully accused in social media as
the suspect in the said shooting incident?
2. What is the liability of Top Gear, other media
outlets, and netizens who wrongfully accused
Mr. Nestor Punzalan as the suspect in the said
shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen
journalism and social media in this
incident?
4. What positive and negative effects of
media and information on individual and
society were evident in this incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of
incident as experienced by Mr.
Punzalan from happening in the
future?
6. What important lessons can we learn
from this event as a social media user?
REFERENCES
• Media and Information Literacy Curriculum
Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two -
step-flow-theory-2/
• http://mediashift.org/2006/09/your -
guide-to-citizen-journalism270 /
REFERENC
• https://mobilizingideas.wordpress.com/20
ES
12/09/03/people -as-media-campaigns-
and-actually-existing-democracy/
• http://groups.haas.berkeley.edu/marketing
/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/socie
ty/social-media/social-media-sharing-
news-opinion-leadership
REFERENC
ES
• http://blog.storyful.com/2014/03/12/te
n-principles-that-power-social-
journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social
-journalism-and-open-platforms-are-
the-new-normal-now-we-have-to-
make -them -work/
REFERENC
• http://www.cbsnews.com/news/what -is-
ES
crowdsourcing/
• http://learn.org/articles/What_are_the_Diff
erent_Types_of_Journalism.html
• http : / / www.thenewsmanual.net/Manuals%2
0Volume%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citi
zen-journalism