BUSINESS PLAN

PROJECT DESCRIPTION

Our product involves the following characteristics:

• It combines the modern modes of data transmission to assist the living
conditions of homebased individuals,
• It is cost-effective and provides a user-friendly control system,
• It allows the age-affected and physically-challenged individuals to easily
communicate with their respective medical personnel in case of emergencies,
• It allows timely assistance of patients based at remote locations.
PROJECT SCOPE
OBJECTIVES

• To grow contracted sales team, 7 field CSR (clinical sales representatives) in 8 months and 25 CSR in
three years.
• Set sales growth target semi annually, annually and average revenues in 2 years.
• Contain costs, meet sales goals to increase net profit.
• To maintain 90-day customer satisfaction survey results (% who would definitely repurchase and
definitely recommend us) at 98% or higher.
SUCCESS FACTORS

• Uniqueness of the product

• Thorough study regarding customer needs via surveys carried out by global organisations and local
surveys carried out by our team members.
• Critical risk analysis through out the process.
• Relentless work of team members to launch promotions and other attractive offers via different
medium.
MANAGEMENT TEAM & RESPONSIBILITIES

CEO •Wajhee Uddin

CFO •Mariyum Haider
CMO •Sidrah Khurshid
CTO •Farahat Khan
GETTING STARTED
RESOURCES

• Intellectual resource : happy employer will create a happy customer also Patent filing is a key factor for
growing business for launching innovative products. Selecting transaction revenue model for supporting
expenses.
• Human resources : team members and supervisors working during the course of project.
• Financial resources : family, friends and individually raising funds through promotions.
 Item Name Type No. of Units Per Unit Cost (in Rs) Total (in Rs)

Arduino Nano Equipment 5 450 2250

NRF24L01+ Equipment 5 75 375

START-UP COSTS MPU9250 Equipment 5 680 3400

Charging circuit Equipment 5 100 500

Arduino UNO Equipment 1 450 450

Batteries Equipment 5 300 1500

Node MCU Equipment 1 450 450

Printed circuit board Equipment 5 40 200

Velcro straps Miscellaneous 1 500 500

Etching solution Miscellaneous 2 50 100

Acrylic sheets Miscellaneous 1 1800 1800

Connecting wires Miscellaneous 1 100 100

Switches, LEDs Miscellaneous 1 80 80

6 USB power charger + cord Miscellaneous 1 1500 1500

Sand paper, Saw, Super glue Miscellaneous 1 295 295

Total in (Rs) 13500

COST ANALYSIS
MILESTONES

Become
Start on- Apply for
Acquire Get fully Make more Get more
campus legal Open doors
work space funding functional products recruits
promotions documents
to launch
RISK MANAGEMENT PLAN
SUMMARY