Master Course

CORE CONCEPTS
Core Concepts

 FOCUS

 Most authors/new business owners are all over the place

 Trying to learn:
 Writing (Fiction, Non-fiction)
 PPC ads
 Copy
 SEO
 Networking
 Email Marketing
 Social Media
 Web Building
Core Concepts

 STOP

 You should only focus on three key things at a time:

 Mastering your writing craft in ONE niche/genre
 ONE traffic generation technique (either networking or book promo sites)
 ONE audience building technique (Email list building)

 Once you start to experience success, THEN you add on another:

 Networking
 Social Media
Case Study

 Richard Lowe
 AMS ads
 Freelance Writing
 LinkedIn
 Networking
 John
 Social Media Groups
 Novels
 Sarah
 Short books
 Fiverr gigs
 Email Marketing
Market Research

 Write what you love vs Write what will sell

 It can be BOTH.

 The reason I advocate fiction – it’s not complicated to research what the
market wants
Market Research

 What is the hottest selling competition in your chosen genre

 What covers do people expect

 What titles do they expect
 What content do the expect? (Tropes, writing style, action pace, plots)

 Purchase, read and write down common points

Market Research – Idea Generation

 This research will give you ideas

 Other media too:

 Video games
 Movies
 TV shows
 Magazine Covers
Market Research – Idea Generation

 Examples:

 Scenes and Setting – Diablo 3

 Characters – Dark Fantasy

 Plots – Star Wars (Hero’s Journey)