Sri Sharada Institute of Indian

Management Research
TRIMESTER-3RD

RESEARCH METHODOLOGY(DM-304)
ASSIGNMENT ON ETHICAL ISSUES BUSINESS
RESEARCH

SUBMITTED TO: SUBMITTED BY:

MS.RUCHIKA RASHMI SAINI
PGDM(2018-20)
20180106
WHAT IS ETHICS?
 Ethics are norms or standards of behavior that
guide moral choices about our behavior and our
relationship with others. As in other aspects of
business, all parties in research should exhibit
ethical behavior. The goal of ethics in research is to
ensure that no one is harmed or suffered adverse
consequences from research activities.
RESEARCH ETHICS:
 Research ethics provides guidelines for the responsible conduct of
research. In addition, it educates and monitors scientists conducting
research to ensure a high ethical standard.
The following is a general summary of some ethical principles:
 Honesty:
 Honestly report data, results, methods and procedures, and
publication status. Do not fabricate, falsify, or misrepresent data.
 Objectivity:
 Strive to avoid bias in experimental design, data analysis, data
interpretation, peer review, personnel decisions, grant writing,
expert testimony, and other aspects of research.
Cont……
 Integrity:
 Keep your promises and agreements; act with sincerity; strive for
consistency of thought and action.
 Carefulness:
 Avoid careless errors and negligence; carefully and critically
examine your own work and the work of your peers. Keep good
records of research activities
 Openness:
 Share data, results, ideas, tools, resources. Be open to criticism and
new ideas.
 Respect for Intellectual Property:
 Honor patents, copyrights, and other forms of intellectual property.
Do not use unpublished data, methods, or results without permission.
Give credit where credit is due. Never plagiarize.
Cont….
 Confidentiality:
 Protect confidential communications, such as papers or grants
submitted for publication, personnel records, trade or military
secrets, and patient records.
 Responsible Publication:
 Publish in order to advance research and scholarship, not to
advance just your own career. Avoid wasteful and duplicative
publication.
 Responsible Mentoring:
 Help to educate, mentor, and advise students. Promote their welfare
and allow them to make their own decisions.
 Respect for Colleagues:
 Respect your colleagues and treat them fairly.
Cont…..
 Non-Discrimination:
 Avoid discrimination against colleagues or students on the basis of sex, race,
ethnicity, or other factors that are not related to their scientific competence and
integrity.
 Competence:
 Maintain and improve your own professional competence and expertise through
lifelong education and learning; take steps to promote competence in science as a
whole.
 Legality:
 Know and obey relevant laws and institutional and governmental policies.
 Animal Care:
 Show proper respect and care for animals when using them in research. Do not
conduct unnecessary or poorly designed animal experiments.
 Human Subjects Protection:
 When conducting research on human subjects, minimize harms and risks and
maximize benefits; respect human dignity, privacy, and autonomy.
IMPORTANCE OF RESEARCH ETHICS:

 Promote the aims of research, such as knowledge,

truth, and avoidance of error.
 Values that are essential to collaborative work,
such as trust, accountability, mutual respect, and
fairness.
 Accountable to the public.
 Public support
Ethical issues in business research:
 1. Study design and ethics approval
According to COPE, “good research should be well
adjusted, well-planned, appropriately designed, and
ethically approved. To conduct research to a lower
standard may constitute misconduct.
 2. Data analysis

It is the responsibility of the researcher to analyse the

data appropriately. Although inappropriate analysis
does not necessarily amount to misconduct, intentional
omission of result may cause misinterpretation and
mislead the readers.
Cont….
 3. Authorship
There is no universally agreed definition of authorship. It
is generally agreed that an author should have made
substantial contribution to the intellectual content,
including conceptualising and designing the study;
acquiring, analysing and interpreting the data.
 4. Conflicts of interest
This happens when researchers have interests that are
not fully apparent and that may influence their
judgments on what is published. These conflicts include
personal, commercial, political, academic or financial
interest
Cont……
 5. Redundant publication and plagiarism
 Redundant publication occurs when two or more
papers, without full cross reference, share the same
hypothesis, data, discussion points, or conclusions.
However, previous publication of an abstract during
the proceedings of meetings does not preclude
subsequent submission for publication, but full
disclosure should be made at the time of submission.
This is also known as self-plagiarism.