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  • Marketing

    Uploaded by

    darwin
    7 views3 pages
    seleccion de mercdo

    Original Title

    marketing

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    seleccion de mercdo

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Marketing

    Uploaded by

    darwin
    seleccion de mercdo

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    DEFINE EL

    MERCADO • publico objetivo?


    • Competidores?

    ANALIZA TU
    • Viable?
    CONSUMIDOR
    POTENCIAL • competencia

    • Grupo de estudio
    CATEGORIAS • Hábitos, nivel
    DESCRIPTIVAS económico,
    educación
    ANÁLISIS DE
    SEGMENTOS • Frecuencia de compras
    • Potencial de ventas

    SELECCIÓN DE
    • Mercado definitivo
    MERCADO META
    • Determinada utilidad

    • estrategias
    DISEÑO E
    • Promoción del
    IMPLEMENTACION
    producto

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