Case Study

InterIIT Tech Meet

Entry Strategies for Onshore Wind

2019
Today's Discussion
The Problem Statement
Approach
Analysis
Business Strategies
Technical Solution
Moving Forward
MOTTO

Always Safe, High Value,

Low Carbon.

Equ in o r (Stato il)

 About Statoil
TARGET

To create a brand value in the

upcoming future markets of low
carbon emission

CU RREN T DO M AI N S

InterIIT Tech Meet

Oil and Petroleum
Offshore Wind energy

2019
 CHALLENGES AND OPPORTUNITIES
The Problem
Statement
To establish an entry
strategy for Statoil in
onshore wind.
Approach

MARK ET STU DY
Energy Statistics, Legal Bindings

OP TI M I ZATION
New Materials, Greater Efficiency

InterIIT Tech Meet

I NF RASTRU CTURE

2019
Planned development, less wastage
 Current Statoil
Operation Points
CANADA

INDONESIA

BRAZIL

Onshore
Markets MEXICO
ANALYSIS
INDONESIA

Developing Country
Virgin Market
High Capital Cost
The country is not ready
MEXICO

Growing and never-exhausting

market
Energy Hungry Rural Markets
High Investment
BRAZIL

High Wind Energy Potential

Established Market
Strict Legislations
CANADA

 Fierce Competition
 High - End Technology
 Supportive Incentive
Structure
 EF F I CIENCY

MATERI AL S

Technical POWER GRI D

Analysis SETU P COST

Current State
SU BSTI TUTES

L OCATI ON
Market
Penetration
Strategies
INDONESIA

Slow- Approach
Settle and Expand
Monopolizing the Market
 BRAZIL

Partnership with Existing Companies

Establish the Best Infrastructure
MEXICO

Partially Saturated Markets

Target the Rural Zones
High Investment
CANADA

 Take Advantage of Incentives

 Play Safe
 Research & Development
Technical
Solutions
 Technical
Solutions
 Rotor Diameters
 Digitalization
 Lightweight Materials
 Weather Prediction & IoT
 Oil Industry byproducts
InterIIT Tech Meet

 Location
 Electricity Transportation
2019
 Meet Our
Team
ROHAN SHI RODK AR
Team Leader

MAI TREYA THAK U R

InterIIT Tech Meet

Team Member

VAI SHNAVI K OK ADWAR

Team Member
2019