Nancy Duarte’s Secret Structure

to Great Talks
Jennifer Gutierrez
 An Idea
The most powerful tool

“Communicate it in a
way that resonates”
A Presentation Told
as a Story
Ideas are conveyed the most
effectively through story.

“You get a physical reaction”

 The Audience
The audience is the true hero.

“The star of the show”

 The Presenter
Is the mentor

“ You help the audience

move from one thing and
into your next special idea”
The Shape of the Story
The Beginning
Status Quo

“Establish what is”

 The Middle
“What is and what could be”
 The End
Call to action

“The new bliss”

The best presenters map out this tool

What is your story?