Professional Documents
Culture Documents
c3m - Interview Presentation
c3m - Interview Presentation
Security and Cloud control capabilities across multiple cloud environments. We help Businesses to enforce Industry defined
Security best practices and ensure complete compliance with industry and geography – specific standards and regulations.
Offerings/ Solutions
Question What are we What are the Where should we What Go to Market
trying to potential compete and approach is
accomplish? markets? deliver? Optimal?
Stage Who are you? I see you I like you I will try Customer Testimonials
Where Clients have At this point If Clients already Clients already Client who tried you
we stand no idea on who Clients know like you and know you and may and satisfied,
you are? What we you, but may or give a preference try you and may can give testimonials
offer? Or why may not want to move them towards commit to stick to to share on your website
should they care? Buy from you. Undisputed Brand- you offering/ brand. and Social media posts.
connect.
Inputs/ Have a website/ Use Content, Social Platforms like New insights on Create a value added
Tasks Showcase offerings infographics, LinkedIn/ Twitter upgrades, features referral program,
and find your such as industry help to get your content, offerings asking testimonials
Value proposition insights to corelate content through a to keep your client to share on your
your brand value widely accessible engaged beyond website and social media
gateway the purchase posts
Outcome New leads Start Prospecting, Proof of concept, Close deal/ Publish testimonials,
propose solutions Propose a deal Propose additional Rewards for referral,
relevant offerings remarket to lost leads
Market Positioning strategy
Segmentation Positioning Outcome
Influencers
Target Clients End Users
Companies
Key Competitors,
Market Position Competition
Substitutes Economic
Differentiators Value
Proposition $ Technical
Lead Generation
Channels
Conferences Referrals
Partner
Inbound
Outbound Driven