Porter’s 5 Force Analysis

Threat of Substitutes
•Low - Threat is low, as other sources of energy like
solar, wind, coal and hydro electric power are less
developed.
Pressure from alternative sources might rise in future.
Bargaining power of
Suppliers Competitive Rivalry Bargaining power of
Buyers
•Medium - •Low - Competitive rivalry is
Bargaining power is •Low - Customers
low.
medium despite few have low/non
•Although a few private
players operating; existent bargaining
operators have entered the
government at times power.
industry in the last couple of
delays subsidy •Customers are
years, they do not pose any
payments thereby price-taker not a
major threat as of now.
increasing losses. price maker.

Threat of new entrants

•Low - Threat of new entrants continues to be low, due
to the capital intensive nature of the industry and
economies of scale.