INTERCULTURAL

COMMUNICATIO
N
What is intercultural communication?
 Intercultural communication or Cross-cultural
communication refers to communication between
different cultures and social groups of people.

 Interaction with people of different languages,

religious, social, mentality, ethnic, and
educational backgrounds equal terms and
respecting their identities

 To understand how people from different

countries and cultures act, communicate and 
perceive the world around them
  Purpose Of Intercultural Communication:

 The Purpose Of Intercultural Communication is to increase understanding

of culturally mediated communication phenomena. The “Culture Specific”
on identifying the Communication behaviors of a various different
cultures.

 To encourage people to understand each others point of views and

develop a society in which we respect each other and work together for
the development of whole society.
 Need For Intercultural Communication:
 Betterment of the world future.
 Avoid chances if conflicts and war.
 To deliver your point effectively among different
cultures.
 To get knowledge about other cultures, norms and
mentality.
 Success in any international business.
 Allow worker from different culture to live and work
together as a group or family.
 Worldwide marketing campaign.
There are two basic types of
intercultural communications.
 Verbal communication
Verbal communication
consists of words being spoken or written used to
communicate with one another.
Verbal
communication

 Non Verbal communication:

Non-verbal
communication is gestures and facial expressions,
hand and body movements, eye contact, that give
out messages.
Non Verbal
Communication
Importance of intercultural
communication:
Same words different meanings:
Language difference makes international business
companies difficult to adjust to local environment and
culture. For instance, Coca-Cola Company once tried
to find a phonetic equivalent of their brand to be
used in China and thought of using KeKou-KeLa.
But the meaning of the terms made them change
their decision as the direct translation of those words
would be “bite the wax tadpole” or “female horse
Lacking in intercultural communication can lead to
stuffed with wax”.
the insult of the culture and people involved.
People interpret messages based on their culture, so
what you mean might not be what the other person
understands. They might misinterpret it.

Intercultural differences also cause lack of trust

between people as the meaning of trust itself can be
different.
Examples Of Intercultural communication:

1) Scenario of an restaurant.
Waiter couldn’t understand the foreigner point and due to lack
of intercultural communication skills both couldn’t get what
they wanted.

2) Scenario of hostel roommates.

Mixing of same shirts, choice of bed and other living
scenarios. Good intercultural communication solved each
scenario easily.
  Problems Of Intercultural Communication:
Our own culture has a deep impact on our thoughts, behaviors and mental
understanding. Since each culture has its distinct aspects. Lack of
Intercultural Communication can be the cause of conflicts and disorder.
There are three main issues which can cause issues for intercultural
communication.
 Language as a barrier.
 Cultural diversity.
 Ethnocentrism.
 Understanding others point of view.
 Body language.
Here we tell u all how to be vigilant in Intercultural
communication:
• Be culturally sensitive and aware.
• Gain knowledge of the culture you have to adapt or you have to deal people
of.
• Think of what the other person will interpret, before saying.
• Be aware of non-verbal communication cues you are giving.
• Listen, encode and decode carefully.
• Get a feedback.
• Be observant and understand their response.
• Be open-minded and tolerant.
• Respect others culture and people.
• Be resourceful.
• Be patient.
Conclusion:
• Intercultural communication is very important not only for prosperity
of a society but for
the development of the whole world.

• It plays vital positive role in maintaining peace among the whole

world.

• To respect other cultures and people their norms and tradition.

• Understanding other people point of view, their mental approach.

• To work together with people of different corners of world.

• For the Betterment of future and peace and prosperity of the whole
world.