Five Senses Marketing

Research Method
Presented By:
REEM GALE
The strategy used for engaging five senses to sell
products is termed as

Sight
Touch
Hearing
Smell

Taste
 17

Sight

Rubaiyat
01 02 03 04 05 Rubaiyat, one of the
leading
organisation in
KSA, has a
Hearing
Sight

Touch

luxurious outlet
Taste
Smell

with glass doors

and tiles. The sight
of the store is
fascinating which
attract customers
throughout the
world
 17

Touch

NEXT
01
01 02 03 04 05 Ever wondered
why NEXT
showcase all the
clothes in
Hearing
Sight

Touch
Sight

Taste

different aisles,
Smell

well touching the

fabric and judging
the quality is
fascinating for
customers
 17

Hearing

ZARA

01
01 02 03 04 05
While Visiting Zara
did you notice the
delightful music
playing at the back?
Hearing
Sight

Touch
Sight

Taste

Well guess what, its

Smell

ZARA'S marketing
strategy to give their
customers a relaxing
experience while they
shop!
 17

Smell

GIORDANO

01
01 02 03 04 05
Giordano has
been successful
in letting their
Hearing

customers
Sight

Touch
Sight

Taste
Smell

experience the
fragrance
everywhere
around their store.
One loves to shop
if the ambience
smells good!
 17

Taste

Razan
Alazzouni

01
01 02 03 04 05
It can be often
observed when
visiting fashion
designer Razan
Hearing
Sight

Touch
Sight

Taste
Smell

Alazzouni, you'll be
treated with drinks
and food.
It turns out, tasty
food helps to shop
better!
 References
Williams, A. (2019). The 5 Senses of Marketing: How to Utilize Sensory
Marketing. Retrieved from https://alistemarketing.com/blog/5-
senses-sensory-marketing/

Cassidy, A. (2017). Sensory marketing: the brands appealing to all five

senses. Retrieved from https://www.theguardian.com/media-
network/2014/oct/27/sensory-marketing-brands-senses-technology

People and research. (2019). Retrieved from

http://www.sensorymarketinglab.com/people-and-research.html
Thanks for coming
Have a nice day!