 It is your guide and road map for managing

your business.
 It is the indispensable blueprint that gives
shape to your business idea.
 It is a comprehensive document that outlines
your business goals and intentions and how
you intend to reach them.
To plan for the future
To monitor business
performance
To secure credit facilities
To entice investors
 1. Introduction
 2. Executive Summary
 3. Environmental Analysis
 4. Business Description
 5. Organizational Plan
 6. Production Plan
 7. Operation Plan
 8.Marketing Plan
 a. Product
 b. Price
 c. Place
 d. Promotion
9. Financial Plan
10. Appendix
 consist of one to two pages
 Consists of:
1. Proposed name of business
2. Address of the business
3. Name of the owner/s
4. Description of the business
5. Location
6. Funding Requirement and sources
Brief History:
 -Name of Business:
 -How was it conceived:
 -How did the business develop:
 Business Form
 Principal Activity
 Owner(s) –Skills and Experience
 Products or Services
 Sales/Marketing Geographical
Area
 Customers
 Selling Methods or Techniques
 Workforce complement
 Customers’ needs being satisfied