STARBUCKS

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

HISTORY
BALDWIN – BOWKER – SIEGL
SEATTLE, 1971 - FIRST STARBUCKS
2011 - STARBUCKS NEW LOGO
 1st ROASTER AND
RETAILER
61 COUNTRIES

20,000+ STORES

STARBUCKS TODAY
DISTRIBUTION
CHANNEL
DISTRIBUTION CHANNEL
DISTRIBUTION CHANNEL
DISTRIBUTION CHANNEL
 Working Process

Maintain the quality of its coffee by working back up the supply

chain to the actual growers

It effectively bypassing much of the middle market and saving a

sufficient amount of funds.

Supplies to own outlets, Malls and other stores

6 Roasting Centers: make sure every single one of the beans is

prepared, manufactured, and packaged in the exact same way
and quickly through a series of well-designed manufacturing
processes.

Process Flow
• 7 cities with 72 locations
• Chennai Coffee Plantation Garden

STARBUCKS IN INDIA
Fair Trade
 Largest buyer of Certified Fair Trade coffee in North

America (10% of the global market)

 Starbucks has given the FTC label greater visibility,

helping to raise distribution awareness in the

process.
 Payes above market prices for all of its coffee
 Opens farmer support centers in Africa
PROMOTION: COMMITMENT TO THE WORLD
PROMOTION: COMMITMENT TO THE WORLD
CONCLUSION
 Global company

Adaptation Strategy

Globally Successful

Future Oriented

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

 TH AN K
Y O U

STARBUCKS TODAY