FORTIS CABLES PVT. LTD.

ANNUAL SALES MEET

APRIL 2019
Employee Name – Mr. Vasdev Bajaj

Area – Tri-city Chandigarh

 Manufacturing Process
Product wise Target Flow – Winding Wire
vs. Achievement

Sr.No Month Target Achivement Achivement in %

1 Quarter 1

2 Quarter 2

3 Quarter 3 48,50,000 40,24,000 82.97%

4 Quarter 4 61,00,000 50,69,000 83.10%

Total 1,09,50,000 90,93,000 83.04%

 HITS

Sr.
No. Particulars
1. No. Of New Dealers Appointed – 13 Nos.

2. Approval of FORTIS Brand Wires by Prestigious Builders like JLPL, Mohali and KLV
Builders, Mohali

3. Usage of FORTIS Brand Wires by renowned OEM named Power Star , Baddi
(Transformer Manufacturer) & Red Faces, Chandigarh (UPS Manufacturer)

4. Usage of FORTIS Brand Wires by well-known Panel Builders named GS Electricals,

Mohali Power Star , Bharat Electricals, Mohali, Govind Electricals, Chandigarh ,Electric
Field & Power ,Chandigarh, Global Engineering, Baddi & National Electrical, Baddi,
ESSEN Connector, Panchkula
 MISES
MISSES

Sr.
Particulars
No.

1. Approval still pending with TDI Builders & Omaxe Builders

2. Unable to place subermisible cable in Tricity & HP

 Existing Number Of Customers In Each Segment

Sr.
Segment No of Customers Percentage of Sale
No.

1 DISTRIBUTOR - -

DIRECT DEALER/ KEY

2 13 80
ACCOUNT

RETAILPER/PANEL BUILDER
3 18 10
(SECONDARY SALE)

4 PROJECTS 2 10

TOTAL 23 100
 Marketing Activities Done In Last 6 Month

Sr.
Dealer Name Marketing Activity Month
No

DEMO OF OUR PRODUCT

BY VISITING OEM,PANEL
1 MOHINI ELECTRICAL,BADDI BUILDERS & RETAILERS NOV,DEC
PREMISES IN BADDI
AREA

DEMO OF OUR PRODUCT

BY VISITING OEM &
2 XP ENTERPRISES ,CHANDIGARH PANEL BUILDERS OCT,NOV
PREMISES IN TRICITY
AREA
Total No. of Calls Each Month - Average Call Per Month
Sr.
Month No of Calls Average per day
No
01. Apr-18 - -
02. May-18 - -
03. Jun-18 - -
04. Jul-18 - -
05. Aug-18 - -
06. Sep-18 13 0.54
07. Oct-18 175 7.29
08. Nov- 18 202 8.41
09. Dec- 18 212 8.83
10. Jan- 19 140 5.83
11. Feb- 19 57 2.37
12. Mar-19 111 4.62
Total 910 5.41
 Competitor Market Size & Market Share
(In Percentage)

Sr. Sales Volume Per Market Shares

Competitors Market Size
No Month (In Percentage)

01. Polycab 1100 44 4

02. Finolex 1100 55 5

03. KEI 1100 77 7

04. RR Kabel 1100 330 30

05. Havells 1100 594 54

 Next Three Months (Quarter 1) Strategy to increase
Market Share

• Appointment of new dealer/distributor

• Approval of FORTIS brand with TDI Builders

• Planning to conduct Electrician/ Nukkar meet in Tricity.

• Planning to conduct Retailer Meet in Baddi area.

• Focus on Agricultural Pump dealers for boosting sale of Submersible cable.

 Next Three Months (Quarter 1) Sales Plan

Sr. No. Month Particulars

1. Apr - 19 Target 21.5 Lacs

2. May - 19 Target 22 .5 Lacs ,one new dealer appoint

3. Jun - 19 Target 23.5 Lacs, one new dealer appoint.

 Support Required From HO
Sr.
Support Required
No.

1. POP materials require to despatch with dealer consignment time to time.

2. Rs 10-20 coupon require in flexiFort 90 meter. Coil.

3. Two sales person require to cater the whole area & segments.

4. Some Extra benefit require for Distributor

5. Require to quality check in each & every batch.

At the time of billing require to share the invoice copy with concern sales
6.
person.

7. Registration of FORTIS Brand in GeM (Govt E marketplace ) portal.