Organization study

PRESENTED BY
NITHIN S.T.
(BBM 1ST YEAR)
 Contents

1) Company name "Hindustan Unilever Limited".

2) Company logo.

3) Tag line.

4) Founder of company.

5) Company history.

6) SWOT Analysis.

7) Company product.

8) Awards.

9) Company turn-over.

10) Conclusion.

11) Bibliography.
Introduction
 Hindustan Unilever Limited (HUL) is India's largest FMCG Company .

 It is owned by the British-Dutch company “Unilever” which controls 52% majority stake in HUL.

 Its products include foods, beverages, cleaning agents and personal care products.

 It is headquartered in Mumbai, India and has an employee strength of over 16,000 employees and
contributes to indirect employment of over 65,000 people.

 Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its
products are available in over 6.4 million outlets in the country.

 As per Nielsen market research data, two out of three Indians use HUL products
 Our vision

To earn the love and respect of india ,by making a real difference to every india

The four pillars of our vision set out the long term direction for the company

 We work to create a better future every day

 We help people feel good, look good and get more out of life with brands and services that are good for them
and good for others.

 We will inspire people to take small everyday actions that can add up to a big difference for the world.

 We will develop new ways of doing business with the aim of doubling the size of our company while reducing our
environmental impact.
 Mission or Goal

 Unilever's mission is to add Vitality to life We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get
more out of life.

 The main aim of the company is to make a billion of Indians feel safe and secure
Company logo
 Tag line

Feel good, Look good

and get more out of
life.
 Founders

Lever Brothers

United Traders Ltd.

Hindustan Vanaspati Mfg. Co. Ltd.

 Company history
: - HUL was established in 1933 as Lever Brothers

: - in 1956, became known as Hindustan Lever Limited, as a result of a merger among Lever Brothers,
Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

: - The company was renamed in June 2007 as "Hindustan Unilever Limited"

: -Lever Brothers first commenced operations in India in the summer of 1888, when crates full of
Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to
the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).

: - It employs over 16,000 workers

: - whilst also indirectly helping to facilitate the employment of over 65,000 people
 SWOT Analysis

Weaknesses
Strengths
1)Market share is limited due to presence of other strong
1) Two R&D centers in India in Mumbai and Bangalore FMCG brands
2) As a part of CSR, HUL has initiatives like project Shakti, plastic - 2) Hindustan Unilever faced controversies like
recycling, women empowerment etc. skin lightening creams, pollution etc
3)Strong legacy of the HUL brand since its inception in 1934

Opportunities Threats
1) Intense and increasing competition amongst other FMCG
1) HUL can tap rural markets and increase penetration in companies can affect business of HUL
urban areas - 2)FDI in retail thereby allowing international brands
- 2)Mergers and acquisitions to strengthen the brand - 3) Competition from unbranded and local products can
- 3)Increasing purchasing power of people thereby increasing hurt Hindustan Unilever's market
demand
Brands

Category Consumer Products, Food & Beverages

Sector FMCG

Tagline/ Slogan Small Actions, Big Difference

Segment Products and services for daily needs

Target Group Every Indian household especially the middle class

Positioning Being the largest FMCG company , their little efforts make a
huge difference in the lives of people
.
 FOOD AND DRINK BRAND

Annapurna salt and space Bru coffee Brooke Bond (3 Roses, Taj Mahal, Taaza,
Red Label) tea
Kissan squashes, ketchups, juices and jams Lipton tea Knorr soups & meal makers and soupy
noodles
 Modern Bread, ready to eat
Kwality Wall's frozen dessert Magnum (ice cream) chapattis and other bakery
items(now sold to Everstone
Capital)
 Modern Bread, ready to eat
Kwality Wall's frozen dessert Magnum (ice cream) chapattis and other bakery
items(now sold to Everstone
Capital)
The company has a distribution channel of 6.4 million outlets and owns 35
major Indian brands. Its brands include:

Food Brands:

Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton ,
Knorr, Kwality Wall's ,Modern Bread

Homecare Brands

ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colour
care,Surf Excel, Vim ,Magic – Water Saver
Personal Care Brands:

Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving
products ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Sunsilk
,Sure ,Vaseline,TRESemmé

Water Purifier Brand:

Pureit Water Purifier

SWOT Analysis
Strength

1. HUL is a part of the Unilever group, hence strong brand equity

2. It has over 16500 employees
3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million
retail outlets
4. Two R&D centers in India in Mumbai and Bangalore
5. Products with presence in over 20 consumer categories with over 700 million
Indian consumers using its products
6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women
empowerment etc.,
Weakness

1. Market share is limited due to presence of other strong FMCG brands

2. HUL products has stiff competition from big domestic players and international
brands

Opportunity

1. Tap rural markets and increase penetration in urban areas

2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
Threats

1. Intense and increasing competition amongst other FMCG companies

2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. ITC

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur
Competitors of hul soaps

Hul brands Competitors brands

Pears Santoor, Savlon

Dove Camay

Hamam Margo

Liril Cinthol

Lux Santoor, Chandrika

Rexona Cinthol, Mysore Sandal

Breeze Godrej no. 1, Nirma

Lifebuoy Dettol
Competitors of hul hair care

Sunsilk Pantene

Clinic Plus Head & Shoulders

Dove L’Oreal, Garnier

Competitors of HUL Oral Care

Pepsodent Colgate

Close Up Meswak

Dabur Red

Anchor
Competitor of HUL Tea

Read label Tata tea

Competitor of HUL salt

Annapurna Tata salt

Competitor of HUL Soups

Knorr Maggi
Competitor of HUL Ice creams

Kwality walls Amul ice crem

Competitors of HUL Surf

Surfexel Ariel

Wheel Nirma

Rin Tide
Contribution to different sectors
2.2%

7.3%

16.2%
HOME & PERSONAL CARE
FOODS
EXPORTS
OTHERS(CHEMICALS, WATER)
corporate social responsibility

 Providing education on health and hygiene

 Women empowerment

 Water management

 Rehabilitation of special or underprivileged children

 Care for the destitute and HIV-positive

 Rural development.

 Plays active role in natural calamities

Awards and Recognition
 In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With
a ranking of number 6, it was the highest ranked FMCG company.

 Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the
Advertising Club Bombay in September 2012.

 HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most
Reputed companies in 2007.

 In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and
Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous
improvement on key metrics.
HUL Policies

Environmental policy

Quality policy

Safety & health policy

Affirmative action policy

Milestones achieved

 Five of HUL's leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk – won the Reader's
Digest Trusted Brand 2008 Awards.

 Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most
Trusted Brands 2008 survey

 HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable
Environmental Initiatives.

 HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet -
American Express Corporate Awards 2007.
Bibliography

https://www.hul.co.in

https://www.slideshare.com

https://www.indiantimes.com

https://www. wikipedia.com
Thank you