 Taj Hotels is a chain of luxury hotels and a subsidiary of

Indian hotels companies limited. Head quartered at

express towers, Nariman point in Mumbai. Incorporated
by the founder of Tata group, JAMSETJI TATA, In
1903, the company is a part of tata group, one of India’s
largest business conglomerates. The company employed
HOTEL TAJ over 13,000 people in the year 2010.
 As of 2018,the company operates a total of 100 hotels
and hotel-resorts, with 84 across India and 16 in other
countries, including
Bhutan,Malaysia,Maldives,Nepal,south Africa ,Srilanka
,UAE,UK,US
 Ever expanding domestic tourism, increasing foreign tourist
arrivals, forex earnings growth, high airline passenger
Analysis of numbers and muted supply growth has put the Indian hotels
industry on an upswing. The recent trends and statistics of
current the industry as well as improving domestic macroeconomic
data suggest the road ahead will bring higher room revenues
situation and profit margins for the hotels industry in the country.
Swot Analysis

Strengths

 Catering to multiple segments.

 Amenities
 Customer loyalty
 Focus on Business class
 Top of The mind brand recall
 Considered to be most premium
hotel in India.
Weakness

Customer Relationship
Unequal growth across segments
The high cost of Maintenance
The terrorist attacks left a question over the security
Opportunities

 Internet of things
 Mobile Engagement
 Advancements in
Technology

Threats

 Economic downturns
 Competition
 COMPETITORS

Taj Hotels cater to a distinctive group of people with help of unmatched excellence
and leisure facilities. It faces competition from the following.

Hyatt

Oberoi Hotels and Resorts

Leela Group of Hotels

 Marketing Strategy

Our mission is to increase

Revenues and to conquer
customers from other Hotels.
MISSION
Through introduction of new
technologies in[[ Smart way
like Chat bot, Smart mirror.
CHAT
BOT
SMART
MIRROR
Financial Goals
Our goals is to increase
the revenues by 10%

Non Financial goals

 To provide
memorable
experience in a Smart
way to all customers.
 To maintain customer
relationship.
Targeting

 Foreign tourists, upper middle class

 Foreign Business executives and business men
 Celebrities
 Politicians
 Foreign diplomats

Positioning
High end luxury hotel giving its customers a taste of royalty in modern times.
 Taj is a well-known Brand name and
offers impeccable services

Quality products to attract

Product its customer base.

All its rooms are spacious and richly

decorated to provide elegant and
soothing ambience.
 Room
 Restaurant and bar
 Meeting room and Banquet
facility
 Amenities
 Services
 Safe deposit Box
 Smart mirrors
 Special services

 Courier
 Child care
 Laundry
 Pet
 Internet
 Travel Desk
 Baby sitting
 Wake up call
 Spa
 Price

Taj Hotels is one of the leading hospitality chains and has targeted business and leisure travelers from an
upper-class section of society

The brand has adopted premium pricing strategy for its five-star hotels because it is aware of its brand power and
realizes that its loyal customers are willing to shed premium amount for additional benefits and established a
brand name.

The cost per room for 2 Adult per day 23000 /-

Place
 Taj operates with 100
hotels in 64 Destinations
like Hyderabad, Mumbai,
new Delhi, Chennai,
Bangalore etc.
 International presence in
the overseas market to
include hotels in places
like Sri Lanka, Bhutan,
Malaysia, Maldives,
United States
Promotions

 They are involved in TV advertisements,

Direct Marketing and Social Media
advertisements.
 Since Taj Hotels are a luxury brand, it heavily
relies on advocacy. Word of mouth publicity is
what is of utmost importance and the
customers tend to be loyal to the service.
 It also provides special offers
process

 Chatbot services helps hotel to maintain good

relationship with customers which helps to overcome
the weakness of customer relationship
 Sales Forecast

From my assumptions the Net income one

branch is 10Cr.
Cost per unit of smart mirror is US$1800.
Implementation of chatbot is US$15000 .
Revenue ₹ 4,174
The overall cost of the smart
crore(US$600 million) (2018)
implementation is approx. 2 CR for 100
Net ₹ 100.87 rooms, it consists of 550.
income crore(US$15 million) (2018)