5 Greek

Philosophers
TRUE WISDOM IS
ETERNAL
~ Even though the great philosophers lived in
much different times, some things never change.
Its not difficult to apply ancient wisdom to
modern business
 ARISTOTLE
~All human actions have one or
more of these seven causes:
Chance, Nature, Compulsions,
Habit, Reason, Passion, Desire.
In marketing, we appeal customers with
reason, ignite their passions, sparks their
desire, answer their needs (nature), depend
on their habits, and often benefits from the
wind of chance, mostly some marketing
decisions are even driven by compulsion.
“First, have a definite, clear
practical idea; a goal, an objective.
Second, have the necessary means
to achieve your ends; wisdom,
money, materials and methods,
Third, adjust all your means to that
end - Aristotle
EPICURUS
Epicurus was more into enjoying life
in all its glory than moralizing or
conducting business, but he did
contribute something we can all get
behind given the constant threat of
data theft and loss.

We might be more inclined to say “Good

fences make good neighbors,” but the
sentiment is the same. Security and privacy
are important to peace of mind.
our business needs security built
into your customer relationship
management
HERACLITUS
“No man ever steps in the same river twice,
for it’s not the same river and he’s not the
same man.”

We can’t afford to overlook the existential

nature of change. Heraclitus may have lived in
500 BC, but he had a pretty good grasp on
the challenges of keeping up with technology.
He reminds us that visitors may visit a
business website with a different goal in mind
each time. It’s up to the business to make
sure we meet their changing needs.
SOCRATES
The way to gain a good
reputation is to endeavor to be
what you desire to appear.

In business, your brand

reputation is a tangible asset.
Your sales depend on the trust
relationship you build with your
customers. Socrates encourages
a concept all marketers are
familiar with, authenticity.
PLATO
Better a little which is well
done, than a great deal
imperfectly.

Quality over quantity wins every time –

as true now as it was in 300 BC.

Too many businesses flood their websites

with keyword-heavy, valueless content,
because it drove search engine ranking up
in the past, but semantic search changed
the SEO game. You’re better off heeding
the wise words of Plato and putting up less
content with more value.
Wisdom is wisdom, even when
it is passed down for thousands
of years. Core truths speak to
human nature and the very
heart of ethical business
practices.