Product Session

NON RESIDENTIAL PROJECTS

(RETAIL / OFFICE / IT/ITES)
 Message From The Founder

A warm welcome to you on behalf of Team ANI for giving your precious time and
helping us achieve our mission of bringing clarity into real estate.
- Mr. Chetan Dua
 Ground Rules

 No cell phone usage

 No stepping out of the session – If you can’t sit for two hours you may choose
to go right now

 No cross talk

 Respect each other

 Ask questions – Since this is a time bound session, we cannot take up questions
in between. As it is, the presentation is designed in such a way that most of your
question will get answered. However, if towards the end you still have some
questions, you may get in touch with us or ask at the end of the presentation

 Participate
 Previous Sessions

If you have not attended ‘Introduction to ANI’, you have missed receiving answer
to ‘Why to sell with ANI’; ‘Who is an Associate’, ‘What are your earning & growth
prospect’, ‘What support will you get’, etc.

If you have missed the Product Session – Exclusive Residential, then you would
not know the answer to ‘Which Residential Projects to Sell with ANI’; Greater
Noida Location Advantage, Project Overview, USP’s, Unit Calculation, etc.

Please get in touch with the person who has referred you so that you may get
registered for the session that you have missed.
 Quiz

 What is our vision & mission?

 An honest organization, customer satisfaction, Team ANI, Global Presence
 Which strategy do we follow religiously?
 Truth Selling, Economic Deals, Satisfied Customers

 What does the ANI support system offer to an Associate?

 Infrastructure, Back Office Support, Dedicated Seniors, CRM, Training &
Development, Timely Disbursement of Commission, Rewards &
Recognition, Nominee Facility, No Conflict, Wide range of Projects, Price
Standardization. Corporate Discount, Maximum Share to One who has Made
the Sale
 Difference between ‘Offer of Possession’ & ‘Possession’.
 Why should one invest in Greater Noida?
 Why should one invest through ANI?
 Why Are You Here?

 How have you come here, advertisement or reference?

 Do you know that this is commission based program?

 Everyone at ANI is not successful (just like any other business).

 Reason for these questions and discussion is to ask you to pay attention &
analyse all of this well; so you take a well informed decision, doesn’t matter
whether it’s a YES or NO. Ensure that if it is a YES then later there should be no
regrets and if it is a NO even then there should be no REGRETS!
 Objective

 Who will buy IT/ITES/Retail/Commercial Property? – Interesting Facts

 Benefits to ANI Customer

 USPs of Non Residential Projects (IT/ITES/Retail/Commercial)

 Comparative Analysis
 Question Time

Who will buy IT / Office / Retail Space?

 Interesting Facts

 Apart from end-users, a very big percentage of Commercial Real Estate in

our country comprises of buyers who have given their commercial properties
on rent which essentially means that even those who might not open their
own shops/offices might purchase such properties to rent them to other
organizations/people.

 An important portion of the Real Estate Investments made in Delhi NCR

comes from other Tier II and Tier III cities, in fact in many cases even Tier
IV cities.

 Non Residential Indians also have an important contribution to make in

the Real Estate Investment sector, specially in Delhi NCR, In fact, for them, it
is a win-win situation whether our currency goes up or down!

 With a lot of big companies establishing their set ups in Noida and Greater
Noida, there is an increase in demand for IT/ITES spaces.
 Interesting Facts
A Survey by KPMG (India)

 Office space inventory stock in the top 7 cities, i.e. Delhi NCR / Mumbai / Pune
/ Bengaluru / Chennai / Hyderabad / Kolkata is expected to cross 500 million
square feet in 2017

 Out of this, 70% is accounted by IT Parks and ITES Spaces

Conclusion

With the Government’s mission of 100 smart cities, IT sector / IT space and
related activities can be expected to boost and along with increasing demand,
projects that are worthy can be expected to yield good appreciation.
 Points to Ponder

 Rental value for an office space / IT space / commercial are normally higher
than those for residential. Increased rental value is directly indicative of higher
appreciation. However same cannot be speculated.

 With increased digitization happening in every sector / industry, there will be

an increased demand for IT/ITES Sector.

 Due to cheaper prices and availability of cheaper resource, many IT/ITES set
ups will require space (purchased or rented)

 Price of IT/ITES are much lower than those of commercial.

 Shopkeepers/Retailers/Super Markets would be certainly interested in opening

an outlet in big township with a ready footfall of thousands of families, along
with families staying in neighbouring societies and students from schools and
institutes which are in close proximity.

 Why do you think companies like Wipro, HCL, Infosys, etc. are coming to
Greater Noida?
 Conclusion

Potential
Customer

One Who One Who

Needs Wants
 Benefits for ANI Customer

 Availability of Best Properties at Fair Prices

 Site Visit Assistance Facilities

 Different Payment Plans to choose from to suit every pocket

 Option to choose from a wide range of products ranging from RERA registered
properties to Ready-To-Move properties

 Availability of multiple options like small office spaces / retail shops, food
courts, bigger office spaces / retail shops, multiplexes, etc.

 Minimum Price Range starting from as low as 15 lacs (approx.)

 Availability of multiple brands across various top locations

USPs of IT/ITES Space /
Commercial Projects
 Habitech Crystal Mall

RERA Registration No. UPRERAPRJ14395

Address: Plot No. 9, Knowledge Park 3, Greater Noida, U.P.
 USPs

 Some of the key projects of Habitech include Habitech Panchtatva, Qube

Studios, Grand Heritage Resort, Mayoor International School

 Located in Knowledge Park III and close proximity with Taj Expressway / Pari
Chowk / Noida - Greater Noida Expressway / Upcoming Metro

 Surrounded by iconic brands like Sharda University, IIT Roorkee, Stellar

Gymkhana, India Expo, Galgotia University, etc.

 Great value for money deal along with Assured Benefits

 Points to Ponder
 Crystal Campus already functional
 Qube studio: Approx. 220 studio apartments, fully furnished / fully serviced /
fully functional, mostly rented out whenever exhibitions / fairs / international
conferences, etc. are held in Greater Noida
 Brands / Facilities currently functional (as on Nov’17) –
 Restaurants / Cafeteria

 Conference Rooms

 Ozone Gymnasium

 Party Lawns

 A 3 screen multiplex (currently not functional) and a small water-park has also
been constructed within the Crystal Mall

Note – Please make sure that you make the prospect see all these areas/USPs at
the time of site visit. Since all these are not just on paper, seeing them will give
complete clarity! Copy of rental agreement of Qube Studio Apartments available
with builder.
 Contd.

 For all ANI customers, it is clearly mentioned in MOU between Builder and
Customer that Assured Return shall be paid by Builder till the committed
period or date of offer of possession, whichever is later (due to
execution of the same, all ANI customers who had purchased before 2015 and
were to get Assured Return only till June 2015, got extra Assured Return @12%
/ annum till January 2017, due to delay in possession)
 Contd.

Common Area Concept provided in Selected blocks

It is very effective in cost cutting. Common facilities; reception / waiting area,

conference room, cafeteria, washrooms, etc. few facilities (on a chargeable
basis) few facilities shall be made available. This essentially implies that a buyer
can avail access to facilities spread over an area which is much more than the
area that he/she has purchased

 Example – Food courts are prime example of common area concept. The
maintenance, house keeping, electricity bill, etc., are divided among all the food
joints. This increases the visibility of new/lesser known food joints and reduces
the cost for brands. McDonalds at sec 16 v/s McDonalds in food court of GIP:
limited Footfall v/s more footfall, more staff requirement v/s limited staff
requirement, more overhead expenses v/s shared overhead expenses, higher
maintenance cost v/s lower maintenance cost
Map
 Scope of extra Benefit

 In case of Crystal 36, Phase II; it has even been mentioned in the MOU between
the Builder and Customer, that after the Assured Return period is over, which
means a minimum of 36 months, IF the developer is able to rent out your
space, you will get a minimum rent of Rs. 20/sq.ft. per month (approx.
250*20=Rs. 5000 / month)

However, the same is possible ONLY IF

a) Minimum 70% of the customers on a floor are willing to rent out their IT space
(as most corporates will require at least a few thousand square feet)
b) The builder being able to rent out the space.

Note:- In case a customer’s unit is on a floor which is successfully being rented,

but, the customer does not wish to rent out his/her unit, he/she may choose any
other available unit in the same complex! (This has been clearly stated in the
MOU between the Builder and the Customer.)
 The Offer
 Option to choose between –
 Fully furnished Lockable SOCO (Small Office Convertible Office, as per
MOU) units with Assured Return payable till 24 months or offer of
possession whichever is later
 Semi furnished Lockable Crystal 36 - Phase 2 units with Assured Return
payable till 36 months or offer of possession whichever is later
 Retail Shops of bigger sizes

 The smallest IT space measures a super area - 250 sq.ft. at a BSP of 15 lacs
approx. ( + extra charges – discounts ) (approximate figures)
 Assured Return as written in the MOU between Builder and Customer is to be
paid @ 1% every month till 36 months or offer of possession
whichever is later. This implies that the net cost will be much lower (approx.
9-10 lacs and in that too air conditioning, flooring, ceiling, walls and
paint will be provided). (In DP plan pay 15 lacs, get 15000/month till a
minimum of 36 months or more; i.e. a minimum return of Rs 5,40,000 in 3
years). Kindly refer sample MOU for details.

Note:- Corporate Discount is subject to management discretion.

 Flexi Payment Option

 For those who cannot arrange 15 lacs, we also have a flexi payment plan
 60% is to paid upfront and rest in instalments
 Assured return @ 9% per annum
(Customer pays 9 lacs, gets 6750/month till 7 months. As and when payment as
per plan is submitted, return is added on pro-rata basis.)

FLEXI TO DP
We have got a wonderful option for Flexi Customers
 Buy in flexi
 Within 8 months from date of booking pay another 10% (total 10%+50%+10%
= 70%) continue in flexi
OR
 Within 8 months from date of booking pay another 35% (total 10% + 50% +
35% = 95%) get converted to DP and start getting 12%/annum assured return
(applicable from the date of 95% payment onwards)
Habitech Panchtatva Commercial

RERA Registration No. – UPRERAPRJ6339

Address: Plot No. 8A, Tech Zone 4, Noida Extension
 USPs

 Key projects include Habitech Panchtatva, Qube Studio, Grand Heritage

Resort, Mayoor International School

 Located along 130 metre Noida-Greater Noda Link Road and close proximity
with NH-24 / FNG Expressway / KP V / Upcoming Metro

 Ready-To-Move

 11 acre, 3 side open corner plot with more than 6 acres of open / green area and
a 2500 sq.ft. club
 Points to Ponder

 Retail shops – Supermarkets, Chemists, Grocery, Salons, Gift Shops,

Stationary, Footwear Shop, Food Joints, Boutiques, Florist, etc.

 Can have a wonderful scope of business in this 11 acres township which will be
home to almost 2000 families, which means an approximate footfall of 7000-
8000 people!

 All these things are required by everyone on a day to day basis and if available
within the complex itself, chances are that people would prefer buying from
them only rather than having to go somewhere far!

 Even if one family buys worth Rs 500 only, that too in one full month
(2,000*500=10,00,000 worth of sale every month)

NOTE – Such figure cannot be guaranteed and this is purely an

illustrative example.
 Contd.

 Area – avg. 400 sq. ft.

 BSP – 18500 / 16000 per sq. ft.

 Price – 74 lacs approx. (- discounts + additional charges)
 Payment plan 50:50 – 50% within 30 days: 50% on offer of possession

What is the present value of shops sold 30-40 years ago for a few thousand rupees
in Khan Market?
What is the present value of shops sold 30-40 years ago in sector 18 market of
Noida?
What should be the estimated value of a Panchtatva Commercial shop after 20-30
years?
 Galaxy Blue Sapphire Plaza

 Multiple projects like Galaxy North Avenue II, Galaxy Vega, Galaxy Royale
already delivered

 Located along the 130 meter Noida - Greater Noida link road and close
proximity with NH 24 / upcoming metro / FNG Expressway

 One of the largest commercial projects within the commercial belt of Greater
Noida West

 3 side entry plot with 12 screen multiplex having captive clientele of 3-3.5 lac
families

NOTE: The said project(s) are available for sale as on 31/08/2018.

Before offering, please re-confirm if the said project exists in our
gallery at that point in time.
 ATS Bouquet

 A brand trusted for quality and timely delivery with 11 projects already
delivered

 Located in Sector 132, Noida; in the heart of the commercial hub on Noida
Expressway

 First ATS commercial venture for IT/ITES, one of its kind office and retail
complex

 State of the art interiors in ground floor entrance lobby and easy access to
proposed amenities like multi-cuisine restaurant / coffee shops / business
centre / shopping, etc. in IT/ITES facility block

NOTE: The said project(s) are available for sale as on 31/08/2018.

Before offering, please re-confirm if the said project exists in our
gallery at that point in time.
 World Trade Center Noida

 WTC Noida, Phase 1 was timely delivered and leased from Day 1

 Located at Sector Tech Zone close to Yamuna Expressway and easy access to
Buddh International Circuit / ICC Cricket Stadium / Pari Chowk / Noida
Greater Noida Expressway

 VIVO leasing the entire phase 1 of WTC Noida has been recorded as the third
largest leasing deal of India, 2015-16

 Leed Gold Certified - WTC Noida has been designed to consume lesser energy,
resulting in financial / health / environmental benefits

NOTE: The said project(s) are available for sale as on 31/08/2018.

Before offering, please re-confirm if the said project exists in our
gallery at that point in time.
 Comparative Analysis
Investment On Your Mind

Gold ?
Fixed Deposit ?
Stock Market ?
Real Estate ?
 Comparative Analysis

FIXED STOCK REAL

CATEGORY GOLD
DEPOSITS MARKET ESTATE

Time
Liquidity Immediate Immediate Immediate
Consuming
Safety of Yes Yes Yes Yes
Principal (Average) (Conditional) (Lowest) (Highest)

Chances of
Yes Yes Yes Yes
appreciation in
(Low) (Very Low) (High) (High)
principal value

Yes
Chances of
Yes Not (Rentals/
recurring No
(4% - 10%pa) Predictable Assured
returns
returns)
The above expressed views are as per our opinion and do not have an
established source.
 Contd.

 Limited liability for FDs and Lockers

 Possibility of amendments in the banking law

 Government driven Saving Schemes have seen reduction in ROI; there are
people who bought in crystal mall @ 14% are still getting assured returns @
14% and NOT @ 9%

 How many of you agree with the comparison chart? If this comparison is true,
what advice do you think should be given to people who have parked lakhs &
crores of rupees in FDs or Stocks or Gold?
 Remember

Retail activity is not permissible in IT space. Anyone interested in

pursuing retail activity must buy Retail Space, which is available at a
different price that is much higher than the price of IT space.

IT space must only be bought by someone who would be using it. If not,
it is better we suggest the concerned person to invest in / buy a
residential property by putting in some more funds or taking a home
loan with connected tax benefit.
 Think Now!

 Why do you think someone would buy a SOCO or IT Space or Retail Shop?

 Just this knowledge is not sufficient. We want you to go out there and VERIFY
and ONLY IF you think its worth buying, should you begin selling!

 However, IF we assume for 2 minutes that whatever we discussed today is true

(there is RBI guarantee or an oracle) that the documentation is perfect,
property is good, good appreciation is expected, and you have become the
master of customer prospecting and counselling!

 How many of you think it will be wise to suggest someone to break a fixed
deposit and invest in Crystal Mall?
 Revision

 What is the difference between IT and ITES

 Which of the discussed project did you find best and what are their USPs?

 Calculate the final cost for 250 sq.ft. unit of Crystal 36 Phase II.

 Prepare a Sales Pitch for 406 sq.ft. unit of Habitech Panchtatva Commercial.
All material & content of this PPT is the property of Acres N Inches Pvt. Ltd.
WISH YOU ALL THE BEST!!

LET’S CONTINUE BRINGING CLARITY

INTO REAL ESTATE