Current trends in Indian snack food segment

and impact of e-commerce

• The future of India Snacks Market can be judged from the fact that this industry is
expected to grow with double digit CAGR for the time frame of 2018 to 2024. India
snacks market is dived between organized players and unorganized market. At present
Unorganized market is dominating the India snacks market.
• But this scenario is expected to change during the forecast period of 2018-2024. India
Snacks Market is growing due to following factors Lifestyle Changes, Rising Urbanization,
Growing Middle Class Population, Local Availability and Availability of Snacks in Small
Package Size, Low Price and Company's Strategies to focus on regional taste.
• According to a recent report by CRISIL, a rating and research agency, the online grocery
business is set to expand at a compound annual growth rate of over 65 percent between
fiscal 2017 and 2020. Overall, grocery-related revenue is expected to almost quadruple
to Rs10,000 crores (around $1.5 billion) over these three years.
• A startup retailer called BigBasket along with Grofers, a grocery delivery firm, and
Amazon are leading participants in the nascent online grocery market in India.
Which products should be sold online, and
why?
• Packaging and storage are vital when dealing with food items. This is
because the manner in which you pack and store your produce will
affect the quality of your product.
• Depending on the kind of products one plans on shipping, one needs
to arrange for appropriate storage facilities like coolers, fridges,
temperature regulators and so on. Packaging should also be of a
certain quality to avoid spoilage and prevent vermin from getting into
it.
Which Platform/s should be leveraged as part
of the online strategy?
• With technology giving us everything what we need to sell online the only thing
we need to do is make sure the digital tools and channels are effectively used to
position your restaurant among the audience.
• Setting up an online retail shop (virtual restaurant) will be much easier and cost
effective, when compared to setting up an offline store. If you do have an offline
store then great. You can make people buy through the website or you can drive
traffic from your online store to your offline store. Few platforms are;
1. Shopnix
2. Wix
3. Zepo
4. KartRocket
5. Weebly
Integrated Marketing Campaign for
connecting with the consumers
• “Integrated Marketing combines both outbound, traditional marketing with
inbound marketing and other tactics to promote accelerated success in
businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing
Group says.
• That means one can and should use social media to promote a live event where
one’s highlighting their goods and services. After all, what better way to fill the
hall with prospects than by reaching out to them directly on Twitter or Facebook?
• Natural food store Pret A Manger actually asked their customers what they
wanted and then acted on it. When they asked for input on recipes and menus,
they got it to the extent feedback has been shared all over the world. Seeing your
menu items in print after you’ve posted them and having that kind of input
engages both customers and prospects. The integrated campaign didn’t stop
there either. The company opened a second vegetarian location in London last
month with 20 new items on the menu.
Strategies to counter influence of Western
snacks and sweets.
• A branded, hygienically packed option, from Mother's Recipe, is double the price
and comes in many flavours. But the branded aloo papad still doesn’t command
the price of packaged, branded potato wafers.
• For example, Lay's potato wafers from PepsiCo, the market leader in India in
'Western' snacks, is priced roughly 10 per cent higher than a packet of aloo papad
of similar size.
• Dosa masala burgers, jaljeera and aam panna drinks, masala oats — these are
just a few products in portfolios of snack-makers, even the multinational ones B
Krishna Rao, Deputy Marketing Manager, Parle Products, said, "The potential for
desi snacks is limitless… companies are gradually converting products that are
traditionally eaten at home to something that are consumed on the go."
• Devendra Chawla, CEO, Future Consumer, said, "Consumers are rewarding brands
that innovate in flavours, form or delivery."