Objectives of Management

objectives are the goals toward which the activities of the

organization are directed.
(end result)

MANAGEMENT
 Objectives of Management
very Imp: types

i) Organizational Objectives.
ii) Social Objectives.
iii) Personal Objectives.

MANAGEMENT
 Objectives of Management
1) Organizational Objectives.
>Growth of Organization
> Profit Maximization along with reduction is cost.
Three types of Organization Objectives.
i) Survival ii) Profit iii) Growth

MANAGEMENT
 i) Survival
Survival & exist in competitive Market. It is possiable only
when because is able to cover its cost & earn profit.

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 ii) Profit
earn adequate amount of profit (imp.obj)
essential for survival & growth of business.

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 iii) Growth
Business must expend & grow its activities.
Growth is measured in terms of sales, no of branches
no of employees etc.

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 2) Social Objectives
Business earn by using resources of society so it must do
something for society also.
Eg:
org.health, edu training programmers

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 3)Personal Objectives / Individual Objectives
related to employees of Organization
must important because satisfied & motivated employees
contribute maximum.
i) salary ii)Good healthy working conditions
iii)personal growth & development
(promotion)

MANAGEMENT