Rohidas Patil Institute of Management

Studies

Pricing Policies
Presented by,
Prachi Tawade
Introduction
Meaning
Pricing is the process
whereby a business sets the
price at which it will sell its
products and services, and may
be part of marketing plan.
Objectives
◦ Survival
◦ Increase sales volume
◦ Maximize current profit
◦ Company growth
◦ Create interest & excitement about the product
 Economy Pricing
The pricing Strategies of these products are considered as no frill low
prices where the promotion and the marketing cost of a product are
kept to a minimum. Economy pricing is set for a certain time where the
company does not spend more on promoting the product and service.
Premium pricing
is the practice of keeping the price of one of the products or
service artificially high in order to encourage favorable perceptions
among buyers, based solely on the price.
 Psychological pricing
Psychological pricing Strategies is an approach of gathering the
consumer’s emotional respond instead of his rational respond.
Product line pricing
Products line pricing is defined as pricing a single product or
service and pricing a range of products.
 Value pricing
value pricing is reducing the price of a product due to
external factors that can affect the sales of the product.
Cost Plus Pricing
Cost plus pricing involves adding a markup to the cost of
goods and services to arrive at a selling price.
Thank You.