GOLDEN UNICON LLP

e- Designing Businesses
 Advanced Digital Marketing
Introduction to Digital Marketing

 What is Digital Marketing

 Why use Digital Marketing

 Digital Marketing Strategies

 What is Digital Marketing ?
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional
marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and
understand what is working and what isn’t – typically in real time.
Traditional Vs. Digital
Search Engine Optimization
How is Search Engine Optimisation (SEO) Done?

 SEO depends on many factors and algorithms created by Search Engines

 – 200 + Factors used by Google to Rank a Page.

 82% of the Search Users click on Organic Links

 SEO increases the Leads and Brand Authority

 SEO takes a Good time and Effort.

Pay Per Click Marketing
 How to Do PPC ?

 PPC can be implemented using these programs

- Google AdWords
- Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing
 Social Media Marketing
 To Increase Brand Awareness and Business Leads
ARE YOU READY TO BOOST THE IMPACT OF YOUR
DIGITAL PRESENCE ?

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