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  • Purchase Process by Type of Product Category

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    Rajesh Kurup
    10 views1 page
    A generalised framework that describes Purchase Process for different type of situations

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    purchase process by type of product category

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    A generalised framework that describes Purchase Process for different type of situations

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Purchase Process by Type of Product Category

    Uploaded by

    Rajesh Kurup
    A generalised framework that describes Purchase Process for different type of situations

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Topical Involvement

    High Low
    (Learning model) (Low Involvement model)
    Cognitive Cognitive

    High
    Affective Conative

    Perceived brand Conative Affective

    Differentiation (Dissonance attribution model) (Habit formation model)


    Conactive
    Conative
    Affective
    Low Affective
    Cognitive

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